Amazon offers free shipping on all orders for the holidays
For the first time, Amazon is offering free shipping on all holiday orders in an effort to add new Prime members and juice the season's sales numbers. Last year, Amazon shoppers without Prime memberships had to spend at least $25 to earn free shipping, but Amazon is waiving the purchase minimum starting Monday ...
Amazon needs to pump up sales after the company's revenue projection for the remainder of the year fell below some Wall Street analysts' estimates. The company expects sales for the fourth quarter to be between $66.5 billion and $72.5 billion.
Amazon's plan could overshadow holiday strategies from top competitors like Target, which offers free two-day shipping on all orders from November 1 to December 22.
Prime members in the United States do get a holiday perk, however. Amazon is making more than three million items eligible for same-day delivery for the holidays. In recent months, Amazon has extended same-day delivery from Whole Foods through Prime Now to more than 60 cities.
https://www.cnn.com/2018/11/04/business/amazon-holiday-shopping-prime/index.html