Thanksgiving Turkey Shopping Has Already Started--for Supermarkets

[mahatmakanejeeves]

BUSINESS

Thanksgiving Turkey Shopping Has Already Started—for Supermarkets

Retailers are ordering holiday items and securing them months in advance to keep their shelves stocked

By Jaewon Kang
https://twitter.com/_jaewonkang
[e-mail]
Sept. 16, 2021 5:30 am ET

For U.S. consumers, Thanksgiving is still two months away. At grocery chain Tops Markets LLC, Jeff Culhane was shopping for turkeys last winter.

Tops and other U.S. supermarket operators started purchasing turkeys, spices and cranberry sauce early this year, aiming to avoid shortages that left some store shelves empty in 2020. Grocery chains are struggling with supply-chain challenges ahead of what is typically their busiest time of the year, and some executives said they are preparing for consumers to host larger gatherings than they did late last year—though it is becoming less clear how people will spend holidays as the Delta variant drives Covid-19 cases higher.

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[Sherman A1]

1. Hate to break it to the author of this piece

But the “shopping” or better described ordering process started long ago. Whatever has been ordered is making it’s way through the supply chain now and this is nothing new at all.