SAG-AFTRA President Sean Astin Says Union Will Address AI Actress Tilly Norwood With Agents and Continue Fight for AI..

[Omaha Steve]

https://variety.com/2025/film/news/sag-aftra-sean-astin-ai-actress-tilly-norwood-1236536540/

Oct 1, 2025 1:21pm PT

By Matt Donnelly

As AI performer Tilly Norwood continues to spark debate about the intersection of Hollywood and technology, the new president of the actors’ union is doubling down on protection for his members.

Sean Astin, star of “Rudy” and the just-elected leader of SAG-AFTRA, spoke to Variety about global curiosity over Norwood. She is the creation of a company called Particle6, which caused uproar in late September when leadership said notable talent agencies were interested in representing her for work in film and TV.

“I appreciate that this story has captured the imagination of people, but it’s not the first shoe to drop. We had a 118-day strike, fighting very hard to put AI provisions and protections in place. The teams at SAG-AFTRA have been in this fight for longer than people might realize. As technology continues to advance at light speed, we’re going to meet the challenge,” Astin said.

The ”Stranger Things” actor also said the matter will be addressed with the Association of Talent Agents, the trade association representing major firms like CAA, WME and UTA, in upcoming agreement talks.

The ”Stranger Things” actor also said the matter will be addressed with the Association of Talent Agents, the trade association representing major firms like CAA, WME and UTA, in upcoming agreement talks.

FULL story at link above.


Getty Images/Particle6 TV