Patagonia Sues Shitstain Over Bears Ears/Grand Staircase-Escalante Farce

[hatrack]

Last edited Tue Dec 5, 2017, 12:45 PM - Edit history (1)

Does it make sense to devote a gear website to a political message? In the wake of President Donald Trump's order to shrink Bears Ears and Grand-Staircase Escalante national monuments, REI, Patagonia, and the North Face seem to think so.

“The President stole your land,” reads the particularly clear, splashy homepage on Patagonia.com. REI and the North Face have similar, if a little more nuanced, messages on their sites right now, too.

Will taking such a clear political stand in this era of hyper-divisive politics cost the brands a few sales? Almost certainly. But clearly, they believe that what they’re fighting for is worth a little sacrifice.

Link to tweet

“At Patagonia, we are outraged to see President Trump attempt to eliminate federal protection of two million acres of land that belongs to all Americans,” says Cory Bayers, the brand’s vice president of marketing. “On behalf of our staff, customers, and the 2.8 million people who voiced their desire to protect these treasures forever, we’re using every tool at our disposal to stop this illegal action.”

EDIT

https://www.outsideonline.com/2266731/outdoor-brands-get-serious

[hlthe2b]

1. Every day a new administrative horror...

I often wondered how the (sane) Germans felt and what they experienced in the years leading up to the Holocaust. It is no longer such a leap to imagine... Every issue a new, inexplicable response from this administration and new evidence they don't give a damn what happens to any of us.


Thanks Patagonia for leading this fight for our public lands and the need to show some respect to our Native Americans. We can not let ourselves become demoralized.

[2naSalit]

2. +1