BP's First Ad Campaign Since Deepwater Horizon Reeks Of Sustainable Bullshit & Lies
Not surprising, but . . . .
Nearly a decade after being held responsible for the largest marine oil spill in history, BP’s first global advertising campaign in ten years has been denounced as “deceptive and hypocritical”.
The global advertising campaign called “we see possibilities everywhere” aims to showcase BP’s efforts to embrace clean energy and includes a series of short videos profiling the British oil giant’s plan to increase its energy production while lowering its emissions.
BP did not respond to DeSmog UK's request for comment on time for publication but it previously said the campaign would allow the company to communicate its low-carbon activities in an “exciting” way. But critics say that with clean energy amounting to only around three percent of the company’s total capital expenditure programme, the campaign is little more than a blatant “greenwashing” effort. It is the first time BP has taken part in a major corporate revamp of its image since the ‘Beyond Petroleum’ campaign and follows months of record profits for the company, which benefited from stronger oil prices and higher production from new oil fields.
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BP’s overall small investment in clean energy comes in stark contrast to the overwhelming focus of its campaign on its efforts to create low-emission energy — making it unrecognisable as an oil company. Yet, in Davos earlier this month, where climate change was on top of the agenda, Dudley repeated BP’s projection that oil demand will grow to 1.4 million additional barrels a day this year — a forecast that continues to drive BP’s investments. “We think it’s not a race to renewables,” Dudley said, “it’s got to be a combination of many things: renewables and natural gas”. The use of gas is widely promoted in the campaign for days when the sun doesn’t shine and the wind doesn’t blow, “natural gas can step in”.
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https://www.desmogblog.com/2019/01/29/bp-first-global-advertising-campaign-deepwater-horizon-accused-greenwashing-deceptive