US farmers' beef with Burger King over cow fart ad

[Eugene]

Source: BBC

US farmers' beef with Burger King over cow fart ad

16 July 2020

Fast food chain Burger King has released an advertisement encouraging US farmers to change cow diets in order to reduce greenhouse gas emissions.

The controversial video ad features children in cowboy hats singing about the impact methane gas emitted due to cow flatulence has on global warming.

Burger King claims adding lemongrass to cow diets could ease digestion and dramatically reduce methane emissions.

But farm leaders say the ad is "condescending and hypocritical".

-snip-

Some scientists also criticised Burger King's message and its focus on cow flatulence, instead of belching.

Prof Frank Mitloehner of University of California Davis (UC Davis)'s Department of Animal Science wrote on Twitter that it was disappointing to see the company "drop the ball" by promoting a study that was still ongoing and focusing on farts, when belching is the bigger problem.

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Read more: https://www.bbc.com/news/business-53435857

Link to tweet

[Budi]

1. A far bigger threat is the huge gasball from the White House.

Who the hell would put out such an ignorant ad to promote their business.

[mr_lebowski]

2. Oh for the love of Dog ... who GIVES A CRAP WHICH END IT COMES OUT OF?!?

The mouth, the butt ... IRRELEVANT ... JFC ...

[Ziggysmom]

3. It's the POOP! Anaerobic digestion of cow manure could be used to generate electricity!

There’s gold in them thar cow pies!

[left-of-center2012]

4. ...