Farmed Salmon Industry Going "Sustainable" - With Improved PR, More Production, Consultants

[hatrack]

BOSTON — Though fierce competitors in the marketplace, the world's leading salmon producers are now collaborating to make their industry more environmentally sustainable.

In what they hope will be a model for other fields, the industry's 14 largest producers, accounting for 70% of the world's yield, formed the Global Salmon Initiative to reduce their environmental footprint, improve their public image and meet exponential growth in demand. Tuesday, the initiative was presented for the first time in the United States, at the Seafood Expo North America held in Boston.

"We're pooling genius," said Avrim Lazar, a consultant who helped lead the effort.

By working together, the industry can find solutions that make sense at a global and industrial scale for problems such as parasites, escapes and sustainable sources of feed. It just makes sense for these issues to be "precompetitive," Lazar said, because they undergird the whole industry.

EDIT

http://www.usatoday.com/story/money/business/2014/03/18/salmon-producers-collaborate-sustainable-efforts/6581331/

[Champion Jack]

1. Greenwash?

[hatrack]

2. Unless salmon become vegetarian . . . ..

Or the replacement of marine protein with beef, chicken or pork, yes indeed.

[GliderGuider]

3. Derp