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Apple reportedly working on electric car to challenge Tesla
http://www.sfgate.com/business/article/Apple-reportedly-working-on-electric-car-to-6080446.php[font face=Serif][font size=5]Apple reportedly working on electric car to challenge Tesla[/font]
By Tim Higgins and Adam Satariano
Updated 5:31 pm, Friday, February 13, 2015
[font size=3]Apple Inc. is working on an Apple-branded electric vehicle, the Wall Street Journal has reported.
The project is code-named Titan and the design resembles a minivan, according to the report. The Cupertino company has assigned several hundred employees to the vehicle. While a car may not ultimately result, some Apple executives have flown to Austria to meet with contract manufacturers of high-end cars, the report said.
Apple already has expertise managing a vast supply chain and has technology that may lend itself to an electric car. The company has long researched battery technology for use in its iPhones, iPads and Macs. The mapping system it debuted in 2012 can be used for navigation. Last year, Apple also introduced CarPlay, a software system for automakers to use in its cars that integrates iTunes, mapping, messaging and other applications.
Apple has batted around the idea of developing a car for years. Phil Schiller, Apple’s senior vice president of marketing, said in 2012 court testimony that executives discussed building a car even before it built the iPhone, which was released in 2007. Mickey Drexler, an Apple board member and head of J Crew Group Inc., also said in 2012 that Apple co-founder Steve Jobs had wanted to build a car.
…[/font][/font]
By Tim Higgins and Adam Satariano
Updated 5:31 pm, Friday, February 13, 2015
[font size=3]Apple Inc. is working on an Apple-branded electric vehicle, the Wall Street Journal has reported.
The project is code-named Titan and the design resembles a minivan, according to the report. The Cupertino company has assigned several hundred employees to the vehicle. While a car may not ultimately result, some Apple executives have flown to Austria to meet with contract manufacturers of high-end cars, the report said.
Apple already has expertise managing a vast supply chain and has technology that may lend itself to an electric car. The company has long researched battery technology for use in its iPhones, iPads and Macs. The mapping system it debuted in 2012 can be used for navigation. Last year, Apple also introduced CarPlay, a software system for automakers to use in its cars that integrates iTunes, mapping, messaging and other applications.
Apple has batted around the idea of developing a car for years. Phil Schiller, Apple’s senior vice president of marketing, said in 2012 court testimony that executives discussed building a car even before it built the iPhone, which was released in 2007. Mickey Drexler, an Apple board member and head of J Crew Group Inc., also said in 2012 that Apple co-founder Steve Jobs had wanted to build a car.
…[/font][/font]
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