Edelman - World's #1 PR Firm - Losing Executives, Accounts Over Fossil Fuel Work
Ed. - Granted, "Sustainable Growth" and other greenwash bullshit, but an interesting model of growing social unacceptability.
Edelman, which calls itself the world’s largest public relations firm, has lost four executives who lead its corporate-responsibility practice – at least in part because of the company’s unwillingness to take a strong stand on climate change. Two influential clients have also left the firm over the climate issue.
The executives include Lisa Manley, Henk Campher and Freya Williams, who have left the firm or given notice in the last two months. The exits follow the departure of Christine Arena in December. All four worked in Edelman’s Business and Social Purpose practice, which “helps clients bring together profit and purpose.” Williams ran the practice in New York, Manley in Chicago and Campher in San Francisco.
In the meantime, We Mean Business, a coalition of more than 100 companies advocating bold action on climate change, terminated a contract with Edelman last fall after controversy arose over the firm’s work for fossil fuel industry clients, a spokesman for the coalition confirmed. Nike declined to use Edelman on a climate-related project, said sources at both companies who spoke on condition of anonymity. And Unilever, a major client, also has expressed concern to Edelman over the climate issue, and is reviewing its relationship with the PR firm, sources said.
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Historically, Edelman has positioned itself as a different kind of PR firm: family-owned, less subject to the short-term earnings pressures of its rivals, and driven by a sense of purpose and a desire to make a difference in the world. Just last month, Richard Edelman told graduates of DePaul University’s communications school to “make communications marketing your version of The Avengers, the force for good aspiring to change the world”.
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Ed. 
http://www.theguardian.com/sustainable-business/2015/jul/07/pr-edelman-climate-change-lost-executives-clients