SodaStream CEO Accuses Boycotters of anti-Semitism, Hurting Palestinian Workers
Source: Haaretz
SodaStream is relocating its West Bank factory to Israel's south in the face of international boycott calls.
AP - The chief executive of SodaStream, the beverage maker that is shuttering its West Bank factory in the face of international boycott calls, accused his company's critics Wednesday of anti-Semitism and hurting the interests of the Palestinian workers they claim to protect.
SodaStream, which produces machines that allow people to make fizzy drinks, has been targeted by an international campaign calling for boycotting, divesting and sanctioning Israeli companies. Citing financial reasons, SodaStream announced it was closing the West Bank factory last year, but the so-called BDS movement declared victory and said its pressure was behind the decision.
Standing in the sprawling new factory deep in Israel's Negev Desert that will replace the West Bank facility when it shuts down in two weeks, CEO Daniel Birnbaum said the boycott movement has only had a "marginal" effect on his business. He accused the BDS movement of spreading lies and said Palestinian employees were given pay and benefits far higher than anything else they could find in the West Bank.
"It's propaganda. It's politics. It's hate. It's anti-Semitism. It's all the bad stuff we don't want to be part of," Birnbaum said.
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