Well, guess what I just learned to do?

[NV Whino]

I found the subtitle control on Apple TV.

And it's a good thing, too. I've been watching this great series called Eagle. It is, however, in Danish (and Swedish, and Russian, and Norwegian, and Icelandic, and German, with a little bit of English thrown in for good measure). Great series, but subtitles are a must.

And for you Apple TV people, while the movie is playing, hold down the large center button and chose English subtitles from menu that pops up. You have to choose for every movie and for each episode.