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Diamond_Dog

(32,006 posts)
Thu May 27, 2021, 12:03 PM May 2021

When did they start making cold cereal so sweet?

And I say this as a lover of sweets.

I stopped eating cold cereal a couple years ago trying to cut down on carbs. My husband loves cold cereal and eats it for breakfast 365 days a year. (He is a creature of habit when it comes to food). However, this morning he said he couldn’t stand this particular type of cereal because it was too sweet. He had me taste it and,whoa, it was like eating a cookie. It was Raisin Bran Crunch. I know some of the sweetness is from the raisins, but the flakes themselves tasted like eating dessert. I was surprised he bought it because he’s pretty health conscious. He often complains he can’t find granola in a box that isn’t loaded with sugar. I can’t imagine what cereal marketed for kids must taste like.

Guess it will be Grape Nuts and plain oatmeal from now on.

39 replies = new reply since forum marked as read
Highlight: NoneDon't highlight anything 5 newestHighlight 5 most recent replies
When did they start making cold cereal so sweet? (Original Post) Diamond_Dog May 2021 OP
Raisin Bran crunch is great, but it is sweet. Phoenix61 May 2021 #1
I believe it! Diamond_Dog May 2021 #6
Probably about 1956 Bernardo de La Paz May 2021 #2
Wiki said Diamond_Dog May 2021 #5
I put Raisin Bran Crunch in my Greek yogurt, just a bit to add some crunch. badhair77 May 2021 #3
It's like a dessert, really. Diamond_Dog May 2021 #7
More sugar laden cereal you eat the more sugar laden cereal you will eat. It's made to be addictive. NoMoreRepugs May 2021 #4
Marketing 101! Diamond_Dog May 2021 #8
I think the oppositte USAFRetired_Liberal May 2021 #9
See my post #5 Diamond_Dog May 2021 #10
Probably the 50's. Patterson May 2021 #11
Definitely long before I was a kid in the early 70's. Buckeye_Democrat May 2021 #12
I used to beg my mom to buy Cocoa Krispies Diamond_Dog May 2021 #14
The cabinets of my young friends were often full... Buckeye_Democrat May 2021 #23
Apparently Pop Tarts are still extremely popular Diamond_Dog May 2021 #24
Lol, my young friends seemed confused by oatmeal too! Buckeye_Democrat May 2021 #25
i can't recall ever having bacon for breakfast as a kid. Diamond_Dog May 2021 #26
My mother was a little obsessed by food after... Buckeye_Democrat May 2021 #29
Awesome story! Diamond_Dog May 2021 #32
Tony Hall kept staring at our dinner table... Buckeye_Democrat May 2021 #35
Neat family history, Buckeye! Diamond_Dog May 2021 #37
It's in Northern Kentucky near the Ohio River. Buckeye_Democrat May 2021 #38
I love red grapefruit I_UndergroundPanther May 2021 #36
I hear you Diamond_Dog May 2021 #39
"When did they start making cold cereal so sweet?" Probably when the cereal companies mitch96 May 2021 #13
I get what you're saying Diamond_Dog May 2021 #15
I use this as a guide Nittersing May 2021 #16
I have made homemade granola before Diamond_Dog May 2021 #18
After the death of W.W. Kellogg: he was against sweetening. Sneederbunk May 2021 #17
You have to be careful too Diamond_Dog May 2021 #19
i love cold cereal but alas keto/ atkins has kept me from it for years. My FAV was Captn Crunch samnsara May 2021 #20
Oh yeah Diamond_Dog May 2021 #21
I'm gonna guess SoCalNative May 2021 #22
That makes sense. Diamond_Dog May 2021 #27
50 years ago. Corn pops, Frosted Flakes, Captain Crunch, Sugar Smacks, Fruit Loops, hlthe2b May 2021 #28
I only eat original Cheerios because it is low in sugar. Marie Marie May 2021 #30
Yep Diamond_Dog May 2021 #33
I too don't like cold sweet cereals. dem in texas May 2021 #31
I used to like oatmeal occasionally Diamond_Dog May 2021 #34

Phoenix61

(17,006 posts)
1. Raisin Bran crunch is great, but it is sweet.
Thu May 27, 2021, 12:06 PM
May 2021

It’s the extra sugar that keeps the flakes from getting soggy like the old school Raisin Bran flakes did. Lots of new cereals have more sugar in them than homemade cookies.

Diamond_Dog

(32,006 posts)
5. Wiki said
Thu May 27, 2021, 12:11 PM
May 2021

“In December 2009, General Mills announced that it would cut the sugar in 10 kinds of cereal including Cocoa Puffs to less than 10 grams of sugar per serving. This could represent a 25% decline in the sugar content from the original level and 18% from the 2009 level of 11 grams per serving.[3]”

So, that’s a start.

badhair77

(4,218 posts)
3. I put Raisin Bran Crunch in my Greek yogurt, just a bit to add some crunch.
Thu May 27, 2021, 12:10 PM
May 2021

When I saw the sugar count I could no longer eat a bowl of it.

Buckeye_Democrat

(14,855 posts)
12. Definitely long before I was a kid in the early 70's.
Thu May 27, 2021, 12:26 PM
May 2021

My parents almost never bought that stuff, but nearly all of my young friends ate bowls of sugar and milk in the morning from what I observed.

My mother bought me some "Count Chocula" after I requested it, upon eating some of it during a sleepover with a friend, but that didn't last long. She said cereal was ridiculously expensive anyway, but I think she finally ate some of it too and became mortified.

Buckeye_Democrat

(14,855 posts)
23. The cabinets of my young friends were often full...
Thu May 27, 2021, 12:47 PM
May 2021

... of a wide variety of sugary cereals.

Then they'd eat Pop-Tarts for a sweet version of toasted bread. Lol.

When my young friends spent the night at our house, they'd see a big spread of eggs and other older style breakfast foods on our table.

One kid never previously ate a grapefruit, and he ended up eating the entirety of the inside of it while I was talking to another young houseguest. I was like, "There was a serrated spoon placed next to it to avoid the bitter parts!", but he apparently used it to scrape out the entire innards of it. It was an impressive feat, actually, not even leaving a drop of juice in his completely empty bowl of grapefruit peel.

Diamond_Dog

(32,006 posts)
24. Apparently Pop Tarts are still extremely popular
Thu May 27, 2021, 01:02 PM
May 2021

I see lots of varieties of them at the grocery store... Yuk.

My Dad was big on eating grapefruit. I always liked it. I think back in the 60s it was thought of as food for health nuts. Like yogurt was when it first became popular.

As kids my sister and I ate cold cereal since my mom never made a cooked breakfast. I never even had oatmeal until I was in college and made it myself.

Buckeye_Democrat

(14,855 posts)
25. Lol, my young friends seemed confused by oatmeal too!
Thu May 27, 2021, 01:16 PM
May 2021

I almost forgot that part.

It was left mostly untouched by many of them, with my mother suggesting maple syrup or whatever on top of them until they were more likely to eat it.

Probably the least healthy aspect of breakfast at my household was the bacon. I actually became burnt-out by it, even by the smell of it cooking in the morning because the odor was making me feel a little nauseas. It's not like I was really thinking about cruelty to animals or the like, but I stopped eating it by the time I was a teenager. Then I avoided it for many years thereafter, but reached the point when I could eat it again on burgers or whatever. I still don't buy it from grocery stores, though.

Diamond_Dog

(32,006 posts)
26. i can't recall ever having bacon for breakfast as a kid.
Thu May 27, 2021, 01:27 PM
May 2021

I remember in high school one of my friends told me her mom made her pancakes for breakfast that morning and I was astonished “Your mom actually cooks pancakes for breakfast?” Wow.

Buckeye_Democrat

(14,855 posts)
29. My mother was a little obsessed by food after...
Thu May 27, 2021, 01:46 PM
May 2021

... she grew up in a poor household during the Great Depression. She'd often mention how she went to bed hungry. Sometimes she had a potato and some milk for the entire day.

My parents were in their 40's by the time I was born in the late-60's. My eldest sister is 21 years older than me.

Pancakes weren't too common for me either, but Mom made them sometimes.

In terms of food, my childhood home probably seemed like the richest in the entire neighborhood, to the point that Thanksgiving wasn't much different than any other day except for the turkey.

It was like eating at Cracker Barrel every day, but better quality.

Congressman Tony Hall came inside our home, at dinner time, when he was first campaigning for office. That was back when politicians seeking votes actually went door to door!

https://en.m.wikipedia.org/wiki/Tony_P._Hall

My parents were so thrilled to invite him inside, and I'll never forget his bulging eyes when he saw our dinner table covered with bowls and plates of food! Mom kept pleading for him to sit down with us to eat something before he continued on his way, and he definitely looked tempted, but he said that he couldn't afford to lose the time.

Years later, he went on a hunger strike. I sometimes wonder if he ever thought about our dinner table while doing it.

Diamond_Dog

(32,006 posts)
32. Awesome story!
Thu May 27, 2021, 02:03 PM
May 2021

You certainly have some wonderful food memories of your youth!

A congressman going door-to-door. Almost unthinkable these days.

My mom did not like to cook, although most of what she made us for dinner as far as I remember was okay. Even as a child, I had the sense that she was unhappy in her housewife role. My Dad was 15 years older than she was ... he was 48 when I was born. My mom had a college degree and told me once that she always dreamed of being a journalist and traveling the world ... but apparently she succumbed to the pressure on women back in those days to get married and have children. I know cooking was her least favorite household chore. My Grandma did the big holiday dinners until my sister and I were teenagers, then it became our job.

Buckeye_Democrat

(14,855 posts)
35. Tony Hall kept staring at our dinner table...
Thu May 27, 2021, 02:22 PM
May 2021

Last edited Thu May 27, 2021, 03:18 PM - Edit history (1)

... like he was witnessing one of the wonders of the world.
He seemed so distracted by the sight of it that my parents had to repeat what they said to him initially.

I later learned that he previously worked for the Peace Corps in poor countries, so he might've actually been a little disgusted by that bounty for all I know. Yet my household wasn't as wealthy as most of our neighbors, and my mother could've regaled him with many stories of her childhood hunger of he'd stuck around much longer. Plenty of food was pretty much my main privilege growing up, compared to the neighbor kids.

My maternal grandmother graduated from college long ago too! It was especially unusual back then. Then she felt compelled to get married to my grandfather who was 9 years younger than her. (So it was the opposite of your parents.) Her college education never resulted in employment opportunities, of course, and her family sometimes expressed disappointment that her husband kept struggling financially during their years of marriage on a small farm. He kept getting elected as Justice of the Peace there, when he really didn't even want to do it, but he was apparently trusted by the community even while very poor.

Edit: Here's a picture of my mother's childhood home, many years after it was sold. She said the house looked improved when that photograph was taken, but otherwise about the same.


My father's family lived on a huge farm of 3000 acres a few miles away. He drove me around it one time, again long after it was sold, and he kept saying "This is still it" when I'd ask if we'd driven past it yet.

My mother hated him and his family as a young girl because she saw him carrying groceries one day, with celery sticking out at the top. Her thoughts were, "They're so rich that they can even waste money on celery!"

Dad was an only-child and never wanted to manage such a large farm, especially dealing with hired help which would be necessary. I looked through old land records in that area, and it was his great-grandfather who didn't get married until he was 52 years old (to a 24-year old) who kept acquiring more and more land from neighbors until it reached that point. Then it was all sold off by his parents for pennies on the dollar according to my mother, after Dad moved away from there with my Mom.

Buckeye_Democrat

(14,855 posts)
38. It's in Northern Kentucky near the Ohio River.
Thu May 27, 2021, 08:44 PM
May 2021

Their particular ancestors moved there from various Northeastern states shortly after the Revolutionary War, probably traveling on flatboats much of the way, and never left until my parents moved away.

My mother often wanted to return to that area, but Dad loved the mechanical work opportunities around Dayton OH.

After I saw his old family farm, I thought he was nuts. Dayton seemed more like a hellhole to me, at least by the time I was seeking jobs.

Edit:
The same area where Simon Kenton settled in KY. And the USA government wanted to expand westward, so several of my Rev. War soldier ancestors were given incentives to move there. I didn't find slaves among my ancestors there, but they were involved in some early conflicts with Native Americans in that area, unfortunately.

I_UndergroundPanther

(12,480 posts)
36. I love red grapefruit
Thu May 27, 2021, 07:53 PM
May 2021

Can't eat it now because it fucks with my medication.


Apparently grapefruit fucks with a lot of different medications.

mitch96

(13,912 posts)
13. "When did they start making cold cereal so sweet?" Probably when the cereal companies
Thu May 27, 2021, 12:29 PM
May 2021

realized that people were putting heaping teaspoons of sugar on the cereal to kill the bland taste... Then came the realization that they could hook people on the stuff with sugar/fat/and salt... Gets 'em every time.... Oh you want low fat? Ok pour on the salt and sugar... Low salt? pile on the fat and sugar.. It's an evil triangle of sorts...
ok rant mode off....
m

Diamond_Dog

(32,006 posts)
15. I get what you're saying
Thu May 27, 2021, 12:33 PM
May 2021

Some time ago when all fat was deemed to be the big enemy and many companies came out with “low fat” versions of their products, they simply added more sugar or salt to replace the fat. It’s a vicious circle!

Nittersing

(6,362 posts)
16. I use this as a guide
Thu May 27, 2021, 12:34 PM
May 2021

I make Alton Brown's granola recipe and eat it like cereal. You can easily adjust the sweetness.

https://www.foodnetwork.com/recipes/alton-brown/granola-recipe-1939521

3 cups rolled oats

1 cup slivered almonds

1 cup cashews

3/4 cup shredded sweet coconut

1/4 cup plus 2 tablespoons dark brown sugar

1/4 cup plus 2 tablespoons maple syrup

1/4 cup vegetable oil

3/4 teaspoon salt

1 cup raisins

Preheat oven to 250 degrees F.
In a large bowl, combine the oats, nuts, coconut, and brown sugar.
In a separate bowl, combine maple syrup, oil, and salt. Combine both mixtures and pour onto 2 sheet pans. Cook for 1 hour and 15 minutes, stirring every 15 minutes to achieve an even color.
Remove from oven and transfer into a large bowl. Add raisins and mix until evenly distributed

Diamond_Dog

(32,006 posts)
19. You have to be careful too
Thu May 27, 2021, 12:39 PM
May 2021

Some products say on the front “Less sugar”

But they add stevia so it’s still sweet.

samnsara

(17,622 posts)
20. i love cold cereal but alas keto/ atkins has kept me from it for years. My FAV was Captn Crunch
Thu May 27, 2021, 12:43 PM
May 2021

..omg the sweetness would just dribble down your chin....

hlthe2b

(102,292 posts)
28. 50 years ago. Corn pops, Frosted Flakes, Captain Crunch, Sugar Smacks, Fruit Loops,
Thu May 27, 2021, 01:43 PM
May 2021

and those are just the sugar-loaded cereals I can think of off the top of my head...All dating back to the 60s or earlier.

Marie Marie

(9,999 posts)
30. I only eat original Cheerios because it is low in sugar.
Thu May 27, 2021, 01:51 PM
May 2021

However, there is that thing where they discovered it is loaded with residue from Round-up toxins. Pick your poison.

Diamond_Dog

(32,006 posts)
33. Yep
Thu May 27, 2021, 02:07 PM
May 2021

And Cheerios are just about the most popular cold cereal sold. Really, anything made with oats is suspect unless it’s organic. I only buy organic oatmeal after I heard about that.

dem in texas

(2,674 posts)
31. I too don't like cold sweet cereals.
Thu May 27, 2021, 01:59 PM
May 2021

I eat spoon size shredded wheat, original Wheat Chex (other varieties of Chex are too sweet), original Cherrios,and original Kellogg corn flakes. I eat original Cream of wheat and Malt-O-Meal plain, but old fashion or quick oatmeal are a different matter; gotta have some sugar and butter.

Diamond_Dog

(32,006 posts)
34. I used to like oatmeal occasionally
Thu May 27, 2021, 02:09 PM
May 2021

With raisins. 🙂. But don’t eat it any more due to cutting down on carbs.

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