The Impossible Burger

[mia]

Had one for dinner at a local restaurant last night. Delicious! Served without a roll, but on a bed of arugula and tomatoes. Burger was seasoned well and topped with a hummus/beet sauce, caramelized onions, then bean sprouts. Looks and tastes like the real thing.

FDA Gives Green Light To Impossible Foods' Bleeding Burgers


After years of speculation, the U.S. Food and Drug Administration has finally given its stamp of approval on Impossible Foods' key ingredient, meaning that its "bleeding" plant-based burgers are here to stay.

Impossible Foods, the maker of the famed Impossible Burger, which is known for its sensory replication of animal-based burgers, received a no-questions letter from the FDA clearing its somewhat controversial use of soy leghemoglobin in response to the review of a 1,066-page submission from Impossible Foods filed in October 2017. Previously, Impossible Foods had faced criticism from organizations including the ETC Group and Friends of the Earth who argued last year that the Impossible Burger should be removed from the market until the FDA had adequate proof that the genetically engineered protein was safe for consumption.

This approval is significant as soy leghemoglobin is the key ingredient that differentiates Impossible Foods from its plant-based competitors. Unlike other meat substitute products on the market, the Impossible Burger has been able to mimic the experience of eating an animal-based burger, including its iron taste and bleeding, through the use of this engineered yeast which replicates plant-based heme (leghemoglobin) molecules that make blood and meat red and gives it its savory flavor. With the use of this yeast, Impossible Foods has been able to impress plant-based and meat-eaters alike with its eerily accurate sensory experience.

This FDA approval is also particularly significant as the food world is embroiled over the sea change of regulatory expansion over the definition of terms like "meat" and "beef" on store shelves. On July 26, the National Cattlemen's Beef Association submitted a letter to President Donald Trump requesting that the USDA regulates the safety and labeling standards of lab-grown fake meat products instead of the FDA, which was described in the letter as a "regulatory power grab."

https://www.forbes.com/sites/christinatroitino/2018/07/27/fda-gives-green-light-to-impossible-foods-bleeding-burgers/#229b6c956c47

[yallerdawg]

1. I don't know about you...

but I'm headed down to the local morgue to see what they are doing with the bodies.

[Lulu KC]

2. Yilch!

I thought I'd found a great veggie burger at the restaurant where we have date night many Fridays. This article made me sick! If I want a bleedy burger I'll just order one. Back to the lentil burger it is.

[dawg day]

3. I'd like to try it with a fried egg on top.

I think maybe I don't get the whole "sustainable" idea. <G>

[deek]

4. It was too meat-like for me. n/t

.