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'This is your brain on drugs': fried egg PSA is updated for a new generation
Source: The Guardian
'This is your brain on drugs': fried egg PSA is updated for a new generation
The Partnership for a Drug-Free America, now renamed as the
Partnership for Drug-Free Kids, was responsible for the 1987 ad
and has made a reboot
Nicole Puglise
Tuesday 9 August 2016 22.53 BST
“This is your brain,” a man says, holding an egg. Those who saw the public service announcement firsthand in the 1980s likely remember the rest. “This is drugs.” He points to a frying pan and cracks the egg inside. “This is your brain on drugs.”
The classic advertisement from 1987 has gotten a facelift for the modern day. The infamous egg remains, but the emphasis has changed.
The Partnership for a Drug-Free America, now renamed as the Partnership for Drug-Free Kids, was responsible for both the original ad and reboot.
“Got any questions?” was the end to the first ad, said with a tone of finality. In the new version, the question is meant to invite response. “Um yeah. I have questions,” a boy in the new commercial responds. He and other kids ask about prescription drugs, alcohol and heroin.
[font size=1]-snip-[/font]
The Partnership for a Drug-Free America, now renamed as the
Partnership for Drug-Free Kids, was responsible for the 1987 ad
and has made a reboot
Nicole Puglise
Tuesday 9 August 2016 22.53 BST
“This is your brain,” a man says, holding an egg. Those who saw the public service announcement firsthand in the 1980s likely remember the rest. “This is drugs.” He points to a frying pan and cracks the egg inside. “This is your brain on drugs.”
The classic advertisement from 1987 has gotten a facelift for the modern day. The infamous egg remains, but the emphasis has changed.
The Partnership for a Drug-Free America, now renamed as the Partnership for Drug-Free Kids, was responsible for both the original ad and reboot.
“Got any questions?” was the end to the first ad, said with a tone of finality. In the new version, the question is meant to invite response. “Um yeah. I have questions,” a boy in the new commercial responds. He and other kids ask about prescription drugs, alcohol and heroin.
[font size=1]-snip-[/font]
Read more: https://www.theguardian.com/us-news/2016/aug/09/drugs-psa-fried-egg-commercial-update