Cleveland Browns expected to unveil new logo next week

[Auggie]

The club notified its Browns Backers presidents through a weekly update email. The "launch" of its "rebranded" logo is set for Tuesday. Recipients were informed to keep checking their emails for the chance to be "one of the first to see it."

Per a 92.3 The Fan report, the logo will replace the Browns orange helmet as the primary logo

The logo is the first of several changes to the Browns' branding this year.

The club is expected to debut new Nike-developed uniforms in time for the April 30 NFL draft. The color schemes will remain orange, brown and white, although the shades could be slightly altered. Owner Jimmy Haslam has said no logos will be added to the orange helmets.

http://www.cleveland.com/browns/index.ssf/2015/02/cleveland_browns_expected_to_u.html

Branding is the least of their worries. But I'm glad the helmets stay logo-free.

[Smarmie Doofus]

1. "Browns" was always a perplexing misnomer.

I never saw anything "brown" there. I saw orange and white.

PAUL Brown.... at one time gen mgr ( and part owner ?) of the team.... may have had something to do w. it.

[marble falls]

3. How about old school?

[Auggie]

4. That's not awe-inspiring. What they need is a winning team, not a new logo

If they "must" have an iconic image, they should stay with the bulldog. Seems to fit with Northern Ohio too.

I won't be surprised if they come up with something dumb.

[Nitram]

5. Actually, it's the Redskins that need to do a major re-branding.

[El Supremo]

6. A design company already did one:

Some of the others aren't bad: http://bleacherreport.com/articles/2368287-design-company-creates-bold-concept-helmets-for-all-32-nfl-teams

But why is the old Houston Oilers helmet included?

[Jamaal510]

7. Most of those kick ass.

The only ones I didn't care for on that page were the Chiefs' and Patriots' helmets. NE should've probably switched with the Giants so that they could've had the American flag in the background instead (and it would've been more suitable for their name), while the color scheme they gave KC's helmet reminded me of mustard and mayonnaise.