Welcome to DU!
The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards.
Join the community:
Create a free account
Support DU (and get rid of ads!):
Become a Star Member
All Forums
Issue Forums
Culture Forums
Alliance Forums
Region Forums
Support Forums
Help & Search
Sports
Related: About this forum"Set me up for life": Female college athletes stash NIL cash
NIL: Name, Image, LikenessAssociated Press / March 1, 2022
A figure sprints toward the camera along a walkway at an apartment complex, first in real time, then in slow motion before going back to real time. The woman is dressed in a tracksuit, shes fast and the spoken word-song playing over the video says its me against me.
More than 20,000 people have viewed this Eastbay-sponsored TikTok post on Kentucky sprinter and hurdler Masai Russells account, and 2,000-plus engaged with it. Its just one of several name, image and likeness deals sending a good chunk of change in Russells direction since July.
SNIP
Russell and a growing number of female college athletes are making a name for themselves on social media and cashing in under the NCAAs interim policy covering athlete compensation by serving up a range of looks: serious business on the court, laid-back casual at home, approachably confident, slinky, sexy coed. Whether their self-run social media profiles are more wholesome or risque, theyre embracing the power of their image, hoping it brings attention not just to their sport and themselves but also financial independence after college.
We cant play forever and we have to have something to fall back on. The ball stops bouncing at some point, North Carolina sophomore basketball player Deja Kelly told The Associated Press. She said she has six NIL deals, including Dunkin Donuts, Outback Steakhouse and a couple yet to be announced, and some of the deals have equity partnership.
FULL STORY: https://apnews.com/article/sports-college-sports-basketball-college-basketball-11525c4429825f9df0d14248a2643e58
Quote (from the link): (I)ts a generational opportunity, itll set me up for life," Kelly said. "If I were to stop playing basketball in five years, I would be fine because all the things Im setting up now and Im focusing on now.
Russells NIL deals include Walgreens, Hulu and WWE ... most of her NIL activities have been on social media, which has left her wanting "more exposure and to explore who I am outside of just pictures."
LSU gymnast Livvy Dunne: 1.5 million followers on Instagram and 4.8 million followers on TikTok ... told the AP in a written response to questions that she has about 10 deals, most of them recurring, and said shes a top-earning athlete in the NIL space."
------------------
Quite a boon for athletes, though admittedly I find the commercialism and worship of celebrity to be generally loathsome and socially destructive. Plus, where's the commercial compensation for the really important professions like teaching, nursing and social work (for example), right?
InfoView thread info, including edit history
TrashPut this thread in your Trash Can (My DU » Trash Can)
BookmarkAdd this thread to your Bookmarks (My DU » Bookmarks)
0 replies, 820 views
ShareGet links to this post and/or share on social media
AlertAlert this post for a rule violation
PowersThere are no powers you can use on this post
EditCannot edit other people's posts
ReplyReply to this post
EditCannot edit other people's posts
Rec (0)
ReplyReply to this post