North American Women's Soccer League final draws more than 1 million TV viewers, smashes audience record
Drawing an average of more than a million TV viewers for the first time, the NWSL smashed its all-time single-game TV audience record during its championship game Saturday.
Airing in primetime on CBS, the match — a 1-0 win for Gotham FC over the Washington Spirit in front of a sellout crowd of 18,000 at PayPal Park in San Jose, Calif. — delivered an average of 1.184 million viewers, a new high for any NWSL game airing on TV.
That represents a 22 percent increase over the 2024 title game, which set the previous record for the most-watched NWSL game. Younger audiences tuned in at astonishing rates, with a 70 percent increase in viewers aged 18-34 over the 2024 title game.
“Surpassing one million viewers for the 2025 NWSL Championship is an extraordinary achievement and a powerful reflection of the momentum behind our league and our product,” NWSL commissioner Jessica Berman said.
https://www.nytimes.com/athletic/6838622/2025/11/25/nwsl-championship-tv-record-viewership/