Blizzard admits in forum they screwed us.

[DainBramaged]

We recognize that the item hunt is just not enough for a long-term sustainable end-game. There are still tons of people playing every day and week, and playing a lot, but eventually they're going to run out of stuff to do (if they haven't already). Killing enemies and finding items is a lot of fun, and we think we have a lot of the systems surrounding that right, or at least on the right path with a few corrections and tweaks. But honestly Diablo III is not World of Warcraft. We aren't going to be able to pump out tons of new systems and content every couple months. There needs to be something else that keeps people engaged, and we know it's not there right now.

We're working toward 1.0.4, which we're really trying to pack with as many fixes and changes we can to help you guys out (and we'll have a bunch of articles posted with all the details as we get closer), and we're of course working on 1.1 with PvP arenas. I think both those patches will do a lot to give people things to do, and get them excited about playing, but they're not going to be a real end-game solution, at least not what we would expect out of a proper end-game. We have some ideas for progression systems, but honestly it's a huge feature if we want to try to do it right, and not something we could envision being possible until well after 1.1 which it itself still a ways out

http://us.battle.net/d3/en/forum/topic/6019511928?page=1

[Systematic Chaos]

1. I think D3 is an okay game, but there just isn't enough to it right now...

...to justify getting heavily into it.

My wife and I have a lot more fun with EverQuest 2, despite Sony Online Entertainment seeming to take every available opportunity to mess something up with it. WoW cannot hold a candle to the sheer amount of content in EQ2.

[Whisp]

2. Interesting...

I think what the 'problem' is, and Blizzard should have been aware, is that times-they-are-a-changin' from D2 years gone by. I find D3 to be very much like D2 and I like that part, but people want more, faster, bigger, funner and Blizzard wasn't able to foresee that, unfortunately.

I get a bit frustrated with how slow progress can be, but that is how it was in D2 for me and I still played it for... years.

Happy that they are willing to change things up a bit to please more peeps. Hopefully.
I don't read the forums much anymore because the continuous onslaught of whining and negativity gets old real fast. You think for 60 bucks they each have a share in Jay's soul, for pity's sake.

[eShirl]

4. For playing on Linux, seriously?

I assumed they would be OK with that since it's not bannable to play WOW on Linux.

-eShirl
(currently running free pre-release version of Windows 8)

[RiffRandell]

6. I bought it a few weeks ago and haven't loaded it yet.

I've been playing WoW since it came out and still enjoy it. I your post to my husband last night and he said he's been reading people are bored with it already. Mine's still in the box unopened. Now I have no desire to play.