Delta Jumps Into Political Fray with a Lofty Patriotic Meditation from the Sky

[rug]

The better to see those purple mountains' majesty

By Angela Natividad
August 26, 2016, 9:49 AM EDT

Overwhelmed as we are with wacky politicals, terrorist hysteria, a looming police state and social media's unending attacks on our peace of mind, more than a few of us feel outsized pressure to do something—or at least say something—even when we normally wouldn't.

This apparently applies to brands, too. In "This Land," Delta and SS+K dive into the moral fray with a meditation on America from 30,000 feet up.

"When you spend your days 30,000 feet in the air," the voiceover begins, "you get an appreciation for this country—its beauty and its majesty. So, it hurts even more when violence and anger tear into our country."

The narration continues, dripping with conviction, as we pan over aerial shots of beaches, lighthouses, farms, mountain ranges and those glorious trains that nobody uses anymore.

http://www.adweek.com/adfreak/delta-jumps-political-fray-lofty-patriotic-meditation-sky-173148

[Cooley Hurd]

1. The very first time I acknowledged to myself that I was a living being was @ 10 years old...

My first flight aboard a BAC-111 of Allegheny Airlines, jetting from SYR to DCA fr my first visit to the Nation's Capital. I still recall the thrill of seeing tiny houses, barns and buildings. And people were the size of ANTS!

I went into aviation as a (first) career because seeing everything so small and manageable made me feel like a God.

This ad works. Now... if someone could explain the #VolvoWedding ad...

[rug]

2. The #VolvoWeddingAd is the #VolvoFuneralAd!

[Cooley Hurd]

3. If you don't see the extended version...

...you'd think beardy guy just buried his mom, dad, and wife.

[msongs]

4. delta stuffs people like sardines into planes and jacks you for every cent they can. look! patriotic

delta ads.

[rug]

5. Sounds like a pretty accurate description of America.

"jacks you for every cent they can."

[Jim__]

6. The collective effort that "built this land, our land" was pretty violent.

Coming down to earth and recognizing that fact and trying to understand its implications might get us farther down the road toward peace than hoping that prayers will bring it about.