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To strengthen an opinion, simply say it is based on morality
https://news.osu.edu/news/2016/05/31/moral-attitude/[font face=Serif][font size=5]To strengthen an opinion, simply say it is based on morality[/font]
[font size=4]The ‘moral’ label instantly makes opinions more resistant to change[/font]
By: Jeff Grabmeier
Published on May 31, 2016
[font size=3]COLUMBUS, Ohio – Simply telling people that their opinions are based on morality will make them stronger and more resistant to counterarguments, a new study suggests.
Researchers found that people were more likely to act on an opinion – what psychologists call an attitude – if it was labeled as moral and were more resistant to attempts to change their mind on that subject.
The results show why appeals to morality by politicians and advocacy groups can be so effective, said Andrew Luttrell, lead author of the study and a doctoral student in psychology at The Ohio State University.
“The perception that an attitude we hold is based on morality is enough to strengthen it,” Luttrell said.
…[/font][/font]
[font size=4]The ‘moral’ label instantly makes opinions more resistant to change[/font]
By: Jeff Grabmeier
Published on May 31, 2016
[font size=3]COLUMBUS, Ohio – Simply telling people that their opinions are based on morality will make them stronger and more resistant to counterarguments, a new study suggests.
Researchers found that people were more likely to act on an opinion – what psychologists call an attitude – if it was labeled as moral and were more resistant to attempts to change their mind on that subject.
The results show why appeals to morality by politicians and advocacy groups can be so effective, said Andrew Luttrell, lead author of the study and a doctoral student in psychology at The Ohio State University.
“The perception that an attitude we hold is based on morality is enough to strengthen it,” Luttrell said.
…[/font][/font]
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