Every time I look at that logo I see a big RED arrow pointing to the RIGHT.
If it was a traffic sign it would literally be telling us all to turn to the Right.
The red is on top of the blue, dominating it and vaguely suggesting penetration as it pushes out the right side of the "H".
In advertising this is called a superliminal which in contrast to subliminals, is an image so obvious that it goes unnoticed by most. I thought I was over thinking this but others in the design field noticed it right away.
...
“I think the Hillary logo is really saying nothing,” said Scott Thomas, the design director for Barack Obama’s 2008 presidential campaign and who later worked on the Whitehouse.gov website’s redesign. “It’s just a red arrow moving to the right.”
...
In the New Yorker, a daily cartoon published shortly after the Clinton launch depicted two people looking at a campaign poster with the ‘H’ logo and this caption: “I’m just not entirely sure a big red arrow pointing right is the best logo for a Democratic candidate, is all.”
“Obama’s ‘O’ was handled with a certain amount of nuance and elegance and Hillary’s ‘H’ has none of that nuance or elegance,” said Steven Heller, a design critic and former art director at The New York Times. The Clinton logo, he added, looks like she’s overtly trying to avoid using her last name. “Her name is Hillary. We don’t know her as Ms. H,” he said.
http://www.politico.com/story/2015/04/design-experts-trash-hillary-clintons-new-logo-117100#ixzz40ZA8r6uD
= new reply since forum marked as read
Oh, wait a minute . . . never mind
I thought Bernie and his supporters are authoritarians 
exactly what it looks like.
That IS it.it sure does look like a hospital sign.
https://www.google.com/imgres?imgurl=
&imgrefurl=http://www.123rf.com/photo_13879797_an-american-road-sign-isolated-on-white-and-a-capital-h-hospital-direction-sign.html&h=1251&w=1300&tbnid=M3A0syQQEzcx5M:&docid=ZDXi-YS53WbeEM&ei=-WbGVqbXO87YjwPEkIDoCg&tbm=isch&ved=0ahUKEwjmt6-GzoLLAhVO7GMKHUQIAK0QMwhYKBswGw
supporters of Sanders. Lots of jokes and emoticons in posts.
Good times.
Another issue: it's not red white and blue, just red and blue. To me, that's about politicians, not about the nation. And, in my view, it could not be more of a corporate logo. It's seems to be marketing a corporate product, not a person.
As far as repetition, you apparently have no design background as contrast, repetition and positive as well as negative space are all principles of design, three of several, that designers used to create a successful solution.
Whether I have design background is irrelevant to a political logo--and to a message board, for that matter. Either what you or I post is correct or it isn't. (You're also attempting to use a logical fallacy, but never mind that for now.)
What a political logo says to all people is the test for how good the design is, not what it says to professional designers.
As far as repetition of a logo that goes to how often it is used, not to the design itself. I never said repeating was not part of branding. To the contrary, I said it was.
No design, in and of itself, guaranties repetition. I don't know why you seem to conflate the two, especially after my prior post pointed out they were different issues. However, if you can point out to me how an H with an arrow, in and of itself, guaranties repeated use of the logo, I will reconsider.
My prior post clearly stated my opinion on what a politician's logo says when the only thing it depends upon to make it patriotic is what is not there. I bet there are many campaign buttons and tables out there as I type that do not have a white background.
And btw, we wouldn't be talking about it if everyone didn't know it was Clinton campaign logo.
We talk about it because this is a Democratic political message board during a Democratic Primary and Hillary is a Democrat. If you think every American knows everything about political things that we do, maybe you didn't watch Jaywalking? Most people he stopped couldn't name the Vice President, let alone describe the logo on his campaign button. Hell, I don't know what Cruz's campaign logo is and I AM on a political message board.
Hillary's logo says certain things to certain people. I've said what it says to me, which is not very different from what most people on this board said about it. I doubt you and I are going to agree and I don't see the point in another round of this. Last word is yours, if you want it.
if anyone at all interprets the arrow moving to the right. It doesn't matter what they wanted the logo to symbolize. It fails on so many levels, that I have to believe whoever created it and pitched it was playing a dirty trick on the Clinton campaign.
That's my professional opinion btw.
Hillary wants to move ahead into a plutocratic fuedal state glossed over by simplistic images of shallow fairytales .
I suppose ammo is ammo regardless of where we have to go to find it. 
original chosen design, with comments from design group...
“Originally the stripes were kind of symmetrically expressed across the horizon, and as we went into final refinements we felt that giving it a little bit more dimension, a little bit more motion, ways to enter into it a little bit more for the viewer was a better way to go.”
Interesting to see other things they discussed
http://www.logodesignlove.com/obama-08-logo-design-options
Where does the time go? Next up, Goldwater Girl, right? But let's just be sure to focus on the issues, now.
sorry, couldn't resist...
to discuss the logo. Because that is not what is done in the advertising world.
You're an excellent writer, Nance, but not even you can believe that.
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Everytime I see that Bernie poster being touted in another thread ("Not me! Us!" and the silhouette of him with an upraised right fist) I immediately think of the standard commie rallying cry. Of course, our rightie friends won't be astute enough to see that as well nor attempt to exploit it as such, I'm sure.
So there's that. Are ya'll trying to lose this election or what exactly with this nonsense?
