NY Times - "Romney Campaign Makes $12 Million Ad Buy"

[TomCADem]

How does the media play up the impact of the first debate, while downplaying the impact of the second debate? By ignoring the flood of money being dumped by both the Romney campaign and corporate interests in the last few weeks.

http://thecaucus.blogs.nytimes.com/2012/10/16/romney-campaign-makes-12-million-ad-buy/

The Romney campaign, flush with cash from its impressive haul of $170 million last month, is reserving large quantities of airtime for the coming week.

In one of his biggest ad buys of his campaign so far, Mitt Romney, the Republican nominee, has booked about $12 million worth of television advertising for a six-day rotation of commercials that will begin on Wednesday.

The ad buy — timed to start the day after the second presidential debate — will cover both cable and broadcast television in nine states: Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio, Virginia and Wisconsin.

The biggest amounts will be spent in Ohio (about $2 million), Virginia ($1.5 million) and Florida (more than $3 million).

[Blue Owl]

1. It's a binding purchase agreement, no doubt

n/t

[VirginiaTarheel]

2. TeamObama was smart enough to buy vast amount of ad time for now last summer

And reaped a huge discount. Obama is better at managing money.

[woolldog]

4. do you have a link to that

I'd be interested in reading it (and using it to annoy some conservative buddies hehe)

[Floyd_Gondolli]

5. They're also smart about timing

I saw the Morgan Freeman ad on Sunday Night Football and n the premiere of Walking Dead Sunday night. I'm in Oklahoma which means the only way I see them is if they are national. I've seen no Romney ads at all.

[Lefta Dissenter]

3. Crap

I'm going to have to stick to Netflix and TED talks. I can't bear more RMoney commercials!

[FVZA_Colonel]

6. So, just how many different ways will they try and spin all of Romney's bullshit from last night?

I can't even make a guess.

[Democat]

7. Ask Romney's friend Meg Whitman how that worked out for her

Ads can be effective, but too many of them can turn voters off.