GOTV a Mission of Hispanic Media
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GOTV a Mission of Hispanic Media
* By Ambreen Ali
* Roll Call Staff
* March 5, 2012, Midnight
In the steamy world of Spanish soap operas, a plot about the U.S. Census may seem out of place.
But that’s just the sort of programming Hispanic media companies hope will drive millions of Latinos to the polls this fall. While their English counterparts shy away from direct advocacy, Spanish-language media executives say it is central to their mission.
“Empowering the Latino community is part of our DNA,” Cesar Conde, president of Univision Networks, said in an email to Roll Call.
Univision, the nation’s top Spanish-language network, and its NBC-owned rival, Telemundo, have both launched separate get-out-the-vote efforts ahead of this fall’s elections to capitalize on their broad reach into Hispanic households and to mobilize viewers.
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Like the soap opera character, many of the stations’ GOTV efforts go beyond public service announcements. Univision plans to have talk-show hosts discuss the elections, programming that discusses how to vote on Election Day and debates with politicians. The station will also direct viewers to its advocacy partners in the campaign for further guidance.
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http://www.rollcall.com/issues/57_103/GOTV-a-Mission-of-Hispanic-Media-212838-1.html