Must read: Inside the Secret World of Quants and Data Crunchers Who Helped Obama Win

[DrToast]

If you like numbers or want to get a sense of how amazing this campaign was, you have to read this article. Just fascinating!

In late spring, the backroom number crunchers who had powered Barack Obama’s campaign to victory noticed that George Clooney had an almost gravitational tug on West Coast females ages 40 to 49. The women were far and away the single demographic group most likely to hand over cash, for a chance to dine in Hollywood with Clooney—and Obama.

Read more: http://swampland.time.com/2012/11/07/inside-the-secret-world-of-quants-and-data-crunchers-who-helped-obama-win/#ixzz2BWjzUjgG

[IfPalinisAnswerWatsQ]

1. KICK! Math, statistics and science trump god's will and legitimate rape every day

nt

[DrToast]

2. It's like a whole room full of Nate Silvers

Obama employs wizards!

[Lucinda]

3. Great read! Thank you!

[DrToast]

4. Sure!

bump!

[dixiegrrrrl]

5. Fascinating. Thank you so much for posting this.

[Bigleaf]

6. Great read. I hope a book is written to cover the 2012 re-election campaign that goes even deeper

and contrasts all the differences between the 2008 and 2012 campaigns.