For Obama Campaign, TV Shows Were the "Tell"

[monmouth3]

By: Ted Johnson

The day after the election, the Washington Post published a lengthy piece that pulled the curtain on the Obama campaign and how it turned out the vote.

One detail: TV viewing habits. Scott Wilson and Philip Rucker write, "Some of that expensive new data included viewer habits, collected by cable companies, that provided clues to voter traits and preferences. In a race where middle-class female voters were courted by both camps, the Obama campaign advertised heavily on the CBS sitcom “2 Broke Girls,” according to a Yahoo analysis of Federal Elections Commission data. The campaign bought detailed voter updates, issued every two weeks.

"The tools allowed campaign officials to determine — on a house by house basis, rather than on a Zip-code-by-Zip-code basis – how people were likely to vote and whether they were likely to vote at all."

Posted: Thu, November 08, 2012, 3:11 PM

Read more: http://www.wilshireandwashington.com/2012/11/for-obama-campaign-tv-shows-were-the-tell.html#ixzz2C23bJBjJ

[SubgeniusHasSlack]

1. OFA made extensive use of the cutting edge marketing automation softwares

while rMoney did not invest in them.

Big difference.

[Kolesar]

2. The set top box, or "terminal" for digital cable TV might send your viewing choice back...

...to the company. The cable company can use that information to sell ads for products. This is a beneficial use for that technology.

[Dubster]

3. Spam deleted by gkhouston (MIR Team)

[arcane1]

4. Their problem isn't their message, it's their ideas

Changing the message just means coming up with new lies to hide the same failed ideas. Hopefully enough people will see right through that.