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Winners and Losers in the "Big Secret Bucks" Spending War
by Harriet Rowan — November 16, 2012 - 7:45am
Topics: Campaign Finance, Democracy
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The Sunlight Foundation has crunched the numbers and calculated the "return on investment" that big-spending Super PACs and "dark money" groups achieved in the 2012 cycle. It reflects how much of the money spent by each group went to support candidates who won (or to oppose candidates who lost) in the general election campaign.
It may come as a surprise to some, but the group with the worst return on investment was the National Rifle Association. The biggest winner? Planned Parenthood.
Below, we reproduce a partial list of Sunlight's findings:
Biggest Losers
American Crossroads: 1.29 % Return on Investment
American Crossroads is a right-wing Super PAC created in 2010 by right-wing political operatives and "advised" by Karl Rove. The Super PAC spent a total of $104,710,427 in the 2012 election cycle, but only 1.29 percent of that money was spent on elections that resulted in the group’s desired results.
More at link:
http://www.prwatch.org/news/2012/11/11855/winners-and-losers-big-secret-bucks-spending-war