CVS Pharmacy gets shopping mall owner to take down offensive Obama signage.
http://www.wane.com/news/local/shopping-plaza-sign-shows-president-obama-as-hitlerSocial Media was a major factor imo in making this happen.
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It is never very clever to piss off half of your potential customers, even if it is "your right" to do so.
In my case, I was making a sales presentation at a division of a large company. This was a day when a smallish incident at a nuclear reactor was in the news. I mad a little joke about it -- actually it was a snarky comment about the safety of nukes. A colleague later pointed out to me that I happened to be presenting at General Electric, and they actually have a corporate fondness for nukes.
This was about 30 years ago, but I remember as if it were yesterday. My therapist says I should let it go. 
There was a transmission repair company in my town that had been in business a long time, and had a pretty good reputation for their service, as a locally-owned alternative to Aamco. Then one day late in the 1990s, they started running ads that made fun of President Clinton and his sexual issues. It was their right. But those ads stuck with me. Before then, I would have been inclined to use them, but I never would after that. I would suggest that an ad that turns off half your potential customers is a really poor investment.
I don't know many businesses that can afford to miss out on half the market. That transmission business still has several offices open, but I never hear any ads anymore. I bet owner is sitting around grousing about how little ROI he got the last time he spent big bucks on advertising.
(1/4)A video billboard at the Cornerstone Plaza in Kendallville shows a picture of President Barack Obama with an Adolf Hitler mustache and the message "Impeach Obama."
This story will be updated throughout the day as NewsChannel 15 speaks with Kendallville representatives and the LaRouchePac.
This is an update to the previously published story below.
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A video billboard in the Cornerstone Plaza sign in Kendallville shows a picture of President Barack Obama with an Adolf Hitler mustache and the message "Impeach Obama.".....The sign also includes one message linked to LaRouchePac and another that seeks to restore the Glass-Steagall act. That act was created to give banks more regulation after the Great Depression.
LaRouchePac is a political action committee created by Lyndon LaRouche. He has run for president multiple times but served jail time in 1988 for mail fraud.
Lawyers are people too.
This is a relatively new problem. There just wouldn't have been a lot of small billboards like this, controlled by 3rd party publishers in the past. The billboard companies had mostly huge stand-alone signs. A grotesque billboard in the same neighborhood as CVS wouldn't reflect on CVS in particular, as the public would know there is no association. Also, the costs to be on a traditional billboard were usually so high that it filtered out the scum like LaRousch.
These electronic signboards change both the economics and the guilt-by-association aspects. This is a lot more like Internet banner advertising. Most advertising syndicators give website owners rather tight control of the content categories that will display on their site. I suspect the electronic billboard industry has not evolved to that extent yet.
It will be successful litigation, or at least the threat of such, that forces these billboard companies to act responsibly.
if you think about it. 
Yup, never a good idea to alienate a significant portion of customers no matter what the issue.