This Is What Happens When You Replace The Women In Ads With Men

[ismnotwasm]

Commercials tend to show women in provocative poses no matter what product is being sold, so we decided to recreate three of them with men.


http://www.buzzfeed.com/caitlincowie/what-happens-when-you-replace-the-women-in-ads-with-men

[mercuryblues]

1. they guy

eating the burger should be in a speedo.

[ismnotwasm]

2. Yup

And steroid buff.

[historylovr]

4. Or at least Chris Hemsworth a la Thor buff.

I'm glad someone tried, though.

[hlthe2b]

8. and spray-tanned...

[cui bono]

6. That's exactly what I was going to say.

What's with all the cover up? Shorts? Sheesh. Not the same at all, especially with that teeny bikini top!

[Deep13]

3. Okay, now I'm gay AND I want a cheezeburger. Thanks a lot!

Yes, it's all very stupid.

[ismnotwasm]

5. LOL

Oh lord..

[Nay]

7. You know what's really funny? The 'hot girl and nerdy guy' reversal. Look

at the man who's the nerd, and then the female 'nerd' who replaces him. There's another trope!!! They've put black eyeglasses on a very attractive woman and think she is just as ugly as the male in the commercial! Come on, there are plenty of unattractive women, why didn't they use one??? Why? BECAUSE EVEN IN A PARODY OF ADS TO SHOW HOW SEXIST THEY ARE, THEY STILL HAVE TO USE ONLY ATTRACTIVE WOMEN!

[hlthe2b]

9. Exactly... n/t

[ismnotwasm]

10. Buzzfeed, the source will occasional do these or something like them

They have a young demographic, so it opens no eyes

Even the motorcycle ad parodies I've seen recently used average looking or over weight men and put them in the parodies of motorcycle poses.

Perhaps the target it the average male-- but they'd be too busy looking at the female models to give a shit.

[CrispyQ]

11. I saw the motorcycle parody & thought it failed for exactly that reason,

that the men were of average size or overweight & not some unattainable standard for most men. It didn't occur to me that they did that thinking the average male would get the message better than if they used buffed out guys. What do you think?

In the end, that'll be the day when they put an average sized or overweight woman in an ad.

[ismnotwasm]

12. Part of what I'm thinking about these ads

Is they minimializes women's sexuality, plus they're heteronormative. Women like an attractive male or female, (putting aside the huge issue of indoctrination in "what's attractive" with societal norms) yet repeatedly, theses "comparison" use a less attractive male,-- all the way to say, Feman and the "Walk a mile in her Shoes" organizations. (not really comparable, but all I could think of off hand)

I think objectifying men is the only way these type of ads CAN be effective. Interestingly, one complaint from men's groups is that men are often presented as buffoons in the media. So here is one supposedly making an attempt at battling sexism-- yet reinforces it from different directions. The guy looks like an idiot, but not a sexy idiot as the woman does.