A Comprehensive Beginner's Guide to Rum
[div class="excerpt" style="background-color:#dcdcdc; padding-bottom:5px; border:1px solid #bfbfbf; border-bottom:none; border-radius:0.4615em 0.4615em 0em 0em; box-shadow:3px 3px 3px #999999;"]A Comprehensive Beginner's Guide to Rum[div class="excerpt" style="background-color:#f0f0f0; border:1px solid #bfbfbf; border-top:none; border-radius:0em 0em 0.4615em 0.4615em; box-shadow:3px 3px 3px #999999;"]
by Jake Emen Jun 23, 2015, 3:01p
Understanding the oft-overlooked spirit.
In the United States, people buy more rum than bourbon, Scotch, gin or tequila. Statistics from the Distilled Spirits Council of the United States (DISCUS) show that in 2014, over 25 million 9-liter cases of rum were sold across the country, compared to approximately 19.3 million 9-liter cases of bourbon, 9.4 million cases of Scotch, 10 million cases of gin, and 13.8 million cases of tequila.
Yet, beyond Bacardi and Captain Morgan, how much does the average American consumer really know about rum? Despite the spirit's overall popularity, it remains one of the least explored major categories, with few drinkers moving past rum and cokes or frozen summertime libations.
Surprisingly, even in the Caribbean, rum's birthplace, the spirit is still an underdog. "Twenty years ago in the Caribbean, rum was a poor man's drink," says West Indies Rum & Spirits Producers Association (WIRSPA) Chairman Frank Ward. "The aspirational drink was Scotch." In recent decades though, perception has been changing, and the quality of products available locally has improved.
Dig deeper into those same statistics and the picture becomes clearer. Only 14.4 percent of rum sold in 2014 fell into the "high end premium" or "super premium" categories, compared to 23.7 percent for gin and 26 percent for tequila, and whopping figures of 47 percent for Scotch and 55 percent for bourbon.
...
[font style="font-family:'Georgia','Baskerville Old Face','Helvetica',fantasy;" size=4 color=teal]As always more at link!
A good pastafarian/pirate knows their rum!
CAN I GET AN ARRRGGHHHH?[/font]
= new reply since forum marked as read
...bargle.....
