Bernie Sanders' campaign is creating it's own media channels

[ehrnst]

Link to tweet

Bernie Sanders' campaign manager talks about why they are creating their own media channels to reach voters directly.

[NurseJackie]

1. Okayyyy.

[ehrnst]

2. Wondering how YT, The Intercept and Jacobin are feeling about this.

Betting they're feeling unappreciated right now.

[NurseJackie]

4. Ooph!

[nycbos]

15. Shade

[George II]

3. He announced that on CNN, where he and BS appeared five or six times since Sat morning!!

[ehrnst]

6. That does send a mixed message. (nt)

[NurseJackie]

8. It's unclear to me how any candidate's campaign can benefit by portraying themselves as a victim.

It's unclear to me how any candidate's campaign can benefit by portraying themselves as a victim. No matter who he or she may be, no matter how high or low their polling numbers are... this type of response always suggests weakness. Every time I've seen it in the past, it was an indicator of a campaign that was struggling, or in trouble, or outright dying and withering on the vine. While some may argue that it's a good example of a campaign that's "adapting"... what it tells me is that it's a campaign that has difficulty in getting a foothold.

It's not a good "look" for a campaign that needs to unskew the polls, or to "unskew mainstream news outlets" by creating their own "news" outlet. When "interviews" become infomercials, it loses all value to the voter who takes seriously the solemn obligation of voting for the best candidate to be our party's nominee.

But, getting back to campaigns that embrace the "victim" label... that's not something that inspires confidence from me. If a campaign is so befuddled by an adversarial and "hostile" media because they ask tough questions (or because they don't believe that repetitive "fluff" is newsworthy,) then what kind of leader should I expect him (or her) to be if they are fortunate enough to be the party's nominee?

These are valid questions and discerning voters should consider things like this carefully.

[ehrnst]

9. "Victim" of the free press.

Where have we heard that before?

[crazytown]

18. And doubling down on their base.

It rings a bell, but I can't quite place it.

[ehrnst]

20. Uses alternate forms of communication to avoid journos, get testy when fact checked...

On the tip of my tounge.

[crazytown]

21. The word I am getting is White. Wait a second, ... Red. Red something.

Red and White . Ahhh . A wine tasting? A fox hunt?

[SouthernProgressive]

5. Sanders has had his own state ran "media" outlet for decades.

It's not new for him.

[crazytown]

19. It's a trial run.

Come The Revolution, VOA 2 VOB. Voice of America 2 Voice of Bernie, and goes domestic.

[SouthernProgressive]

23. He has been doing it since the seventies.

He often changes the names of them and starts "new" ones.

[brooklynite]

7. But they're not "reaching voters"...they're reaching (and reassuring) their own base.

[NurseJackie]

10. Exactly right! You nailed it. Thank you.

That particular approach is a myopic one that is self-defeating in the long run. Not only is it bad-optics for those who are paying attention, but it fails to accomplish the goal of "reaching more voters". Therefore it's a double-fail.

Campaigns that make these types of mistakes are unprepared. If they're unprepared for "hostile" or adversarial media and reporters who ask difficult questions (or who are discerning in what they deem to be newsworthy)... then I would have very little confidence that they would be prepared for dealing with hostile adversaries around the world.

This looks to me to be a sign of a dying campaign with a staff that's out of fresh ideas and realistic solutions. It's difficult to watch sometimes.

[George II]

12. Precisely, anyone who watches or listens to these "media channels" already are supporters.

[mcar]

11. Wait, he gets to call in to shows,

he's interviewed all the time on MSNBC and other broadcast and print outlets, but now he needs his own channels?

[George II]

13. He and his campaign manager have been on CNN five or six times since Saturday....

...and I'm sure more on MSNBC.

It's been joked about on twitter that he's Chris Hayes' co-host on his show.

[mcar]

14. He's getting more than enough media coverage

especially as compared to many other candidates. What is this really about, I wonder.

[Cha]

30. Evidently they don't think

it's ENOUGH.

Maybe it was too much?

[nycbos]

16. When I was a dumb college student I used to like Bernie Sanders.

[Peacetrain]

17. Oh Lord.. here we go.. everyone wants their own special set of facts.. not a good look

You can see how the republicans have gone bonkers doing this

[comradebillyboy]

22. Looks like all the pundits talking about how much trouble

Bernie was in were right. This smells like desperation in the morning.

[Vegas Roller]

24. Same strategy as Trump

Trump TV was supposed to take off after he lost.

[NYMinute]

25. lol

[Uncle Joe]

26. That was an excellent interview and Faiz nailed it.

Thanks for the thread ehrnst.

[ehrnst]

28. You're very, very welcome, Uncle Joe.

[lapucelle]

27. Footage from BS's 1987 public access show when he was mayor.

The interviews with children starting at 2:05 are (unintentionally) quite funny.

[lapucelle]

29. Talk radio, Fox, Breitbart, and finally Trump turned bias confirmation into an art.

Messaging is one thing; manipulation is another thing altogether.

Let's hope there are no chirpy "commercials", staged "game shows", and weird, pre-scripted "interviews".

We need real news.