Warren announces $10 million-plus ad buy in early states

[brooklynite]

Politico

Elizabeth Warren’s presidential campaign on Tuesday announced an early-state ad campaign of at least $10 million, suggesting that the Massachusetts senator is continuing to raise big money from grass-roots donors after an anemic start.

The campaign told POLITICO that a digital ad campaign would begin immediately and that the entire buy will ramp up over the next few months. The campaign declined to say when its spending on digital and TV ads would reach eight figures.

“Right now, our biggest expense as a campaign is our staff, but as the campaign heats up, it will be on media to reach potential voters," campaign manager Roger Lau wrote in a memo emailed to supporters Tuesday morning. The campaign "will be more digital than old-school broadcast television.”

The campaign also released three ads Tuesday — 15-second, 30-second, and 1-minute spots — which highlight Warren’s policy plans and her intention to crack down on corruption in government.

[LeftTurn3623]

1. Nice!