June 28, 2014

Could this be the start of O'Reilly's Demise

Megyn Kelly beats Bill O'Reilly for the whole week

Source: Deadline Hollywood

It might be known as the week that saw an earthquake at Fox News Channel as Megyn Kelly beat the almost unbeatable Bill O’Reilly in the key news demo last week. Yes, the 9 PM The Kelly File has topped 8 PM’s The O’Reilly Factor on FNC before both on individual nights and even for a full week. However, those single nights were mainly around the time Kelly’s show debuted in early October last year and on Election Night 2013. The Kelly File beat The Factor during the week of May 5, but O’Reilly himself wasn’t hosting that week. Last week’s victory was the first host-to-host face-off where Kelly came out the winner. From June 2-June 6, Kelly File drew 413,000 adults 25-54. That’s a hair ahead of the 402,000 that O’Reilly pulled in among the demo, but in ratings as in horse races, a win is still a win. Both shows were up from the 344,000 and 370,000 among the 24-54s that they had the previous week, respectively. O’Reilly remained No. 1 with 2.528 million viewers overall compared to Kelly’s 2.434 million. Last week was Kelly’s second best week of the year among the demo so far. For the week of January 27, the host had 440,000 viewers on average among Adults 25-54. With Kelly at No. 1, O’Reilly at No. 2 and Hannity at No. 3 with 340,000 in the demo.

Read more: http://www.deadline.com/2014/06/megyn-kelly-beats-bill-oreilly-ratings-fox-news-channel/

June 28, 2014

Megyn Kelly beats Bill O'Reilly for the whole week

Source: Deadline Hollywood

It might be known as the week that saw an earthquake at Fox News Channel as Megyn Kelly beat the almost unbeatable Bill O’Reilly in the key news demo last week. Yes, the 9 PM The Kelly File has topped 8 PM’s The O’Reilly Factor on FNC before both on individual nights and even for a full week. However, those single nights were mainly around the time Kelly’s show debuted in early October last year and on Election Night 2013. The Kelly File beat The Factor during the week of May 5, but O’Reilly himself wasn’t hosting that week. Last week’s victory was the first host-to-host face-off where Kelly came out the winner. From June 2-June 6, Kelly File drew 413,000 adults 25-54. That’s a hair ahead of the 402,000 that O’Reilly pulled in among the demo, but in ratings as in horse races, a win is still a win. Both shows were up from the 344,000 and 370,000 among the 24-54s that they had the previous week, respectively. O’Reilly remained No. 1 with 2.528 million viewers overall compared to Kelly’s 2.434 million. Last week was Kelly’s second best week of the year among the demo so far. For the week of January 27, the host had 440,000 viewers on average among Adults 25-54. With Kelly at No. 1, O’Reilly at No. 2 and Hannity at No. 3 with 340,000 in the demo.

Read more: http://www.deadline.com/2014/06/megyn-kelly-beats-bill-oreilly-ratings-fox-news-channel/

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Before anyone thinks I am cheering for any part of Fox News please understand that I do not even have TV coming into my house, but that I do pay close attention to the ratings. When you see Bill O'Reilly take a back seat to Megyn Kelly it means that he has been outsmarted (which isn't that hard to do) but it usually doesn't happen by a fellow Fox newscaster, especially during the prime time. My own belief is that Megyn Kelly is a very shrewd journalist who has figured out how to get ahead in this particular misogynist network.

Megyn Kelly‘s interview with Dick Cheney propelled “The Kelly File” to be the #1 show in cable news among the A25-54 demographic Wednesday night. The program delivered 2,378,000 total viewers and 389,000 A25-54 viewers. My belief is that she blindsided both of the Cheneys with her questions about how Cheney was so wrong. That is not the de riguer of a Fox reporter.

Of course her other big coup was on election night when she commandeered the camera for 3 full minutes with a walk down to the Fox election center - --she totally controlled the camera and had it focused on her while Karl Rove and Chris Wallace were left off camera and off mike for the entire time. She did this with the largest audience Fox had that year, and the ratings for that segment went through the roof.

I don't watch Megyn Kelly---Rachel Maddow is my favorite and I see her on a web podcast. But I do study all network and cable tv to try to gauge what is going on.