Obama Attacks Swiftly on Twitter, Jabs Romney on Swing Sites [View all]
President Barack Obama isn't getting lots of accolades for his debate performance last night, but his digital campaign team might deserve them when it comes to combining digital media planning and direct response messaging. Today, Obama for America is running the Promoted Trend on Twitter using the #ForwardNotBack hashtag leading to a video that came together in mere hours.
Obama is also running anti-Romney expandable ads on key swing state news sites with a message aimed squarely at younger voters, along with a more-general anti-Romney ad takeover mirroring the #ForwardNotBack theme on HuffingtonPost.com.
The Obama paid trend links to search results topped with a video tweet from the Obama camp: therein lies about a minute-and-a-half of mainstream media response to the debate, all suggesting statements by Republican Mitt Romney were light on facts. TV coverage clips are coupled with several screenshots of equally damning conclusions on Twitter about Romney statements from non-partisan fact-checking groups FactCheck.org and Politifact.
"The results are in. Romney played fast and loose with the facts," states text that introduces the Obama video. (http://www.democraticunderground.com/10021467229)
Before the debate, Obama's campaign surrogates played down his chances of scoring high points last night, in part because Romney had more recent debate experience and more time to prepare. Today's video-enhanced Twitter move seems to follow that strategy. Rather than highlighting the President and his own words, the video uses trusted media outlets to reinforce one of Obama's primary messages last night: Romney's claims regarding issues such as healthcare and his tax plan are not based in fact.
read: http://www.clickz.com/clickz/news/2214850/obama-attacks-swiftly-on-twitter-jabs-romney-on-swing-sites
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