The Lincoln Project named one of @adage 's top 10 marketers of 2020

[Sympthsical]

1. Except they were totally ineffective

Basically just rewarded someone for yelling into the echo chamber.

You'd think efficacy would count when handing out these things.

https://www.thewrap.com/lincoln-project-ads-priorities-usa-experiment/

Despite the attention and likes The Lincoln Project’s attack ads against Donald Trump received on social media, it turns out they didn’t do much at all to persuade battleground voters to support Joe Biden, according to a study by a top Democratic Super PAC.

As the Daily Beast reported on Wednesday, Priorities USA conducted an experiment to look at the effectiveness of five of the Lincoln Project’s ads during the most recent election cycle. A control group saw no ad at all, while five other treatment groups — each with 683 respondents — were shown one of the five Lincoln Project ads. After, the respondents were asked questions designed to measure how likely they were to vote and who they would vote for in the presidential election.

The Democratic Super PAC found that the more popular an ad was on Twitter, measured through likes and retweets, the less likely it was to persuade a battleground voter to vote for Biden over Trump, according to the Daily Beast. The most viral ad on Twitter that experiment included, which had over 116,000 retweets and more than 210,000 likes, performed the worst when it came to persuading voters.

Basically, they marketed to people who already agreed with them. So Democrats love them. No one much else. Our side is basically praising them for telling us what we wanted to hear.

Big meh.