What Happened When Facebook Became Boomerbook

[Celerity]

5. Boomers buy less online (and less overall) than younger demographics.

They did have a large increase in e-commerce during the pandemic, but that is receding a bit as most countries have re-opened to a large extent.


Ecommerce Statistics for 2021

https://kinsta.com/blog/ecommerce-statistics/

Digging into Ecommerce Demographics

Millennials and Gen Xers are the biggest online shoppers, with 67% of millennials and 56% of Gen Xers preferring to shop online versus in a brick-and-mortar store. Part of the reason you see these two segments of the population spending more money online is that they spend more time shopping online. Millennials and Gen Xers spend 50% more time shopping online than their older counterparts: 6 hours versus 4 hours.

Though women are stereotypically pinned as shoppers, when it comes to online shopping, men dominate the stats, spending 28% more than women shopping online.