Twitter usage in US 'fallen by a fifth' since Elon Musk's takeover [View all]
Use of Twitter in the US has slumped by more than a fifth since Elon Musk bought the site and rebranded it to X, according to data from app-monitoring company Sensor Tower.
As of February 2024, the social network’s daily app users in America had fallen by 23% since November 2022, just after Musk completed his takeover. Every other major social network experienced a reduction in the same period, but none by anywhere near X’s drop in user numbers.
The closest was TikTok, which fell by just short of 10%, while Facebook, Instagram and Snapchat all had user slumps of less than 5%, according to the data, first reported by NBC News.
Globally, X fared slightly better, dropping 15% of its users to hit 174 million daily active app users, according to Sensor Tower’s data. The analytics company does not track users who visit the social network through the web, nor those who use desktop apps, and relies on a number of sources to maintain an accurate panel of users to sample.
https://www.theguardian.com/technology/2024/mar/26/twitter-usage-in-us-fallen-by-a-fifth-since-elon-musks-takeover
= new reply since forum marked as read