General Discussion

Warpy

(112,831 posts)

108. They missed and rather badly

Wed May 8, 2024, 05:10 PM

May 2024

Now getting all these devices to swirl and get sucked into the Object You Need Now might have been more indicative of the point. Having them shatter into a million pieces with rising dust did not. That just said "take a sledge hammer to all the pieces o crap we sold you in the past and buy a new one!"

I can understand the poutrage, this just seems stupidly wasteful and besides, people love their own pieces of stuff.

It's tone deaf.

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Highlight:

Apple is getting slammed, & rightfully so, for their stupid & insensitive ad for the new iPad Pro - UPDATE w/articles [View all] highplainsdem May 2024 OP

Damn. So much for sustainability, social justice, and everything Apple supposedly (yeah, I know) was hlthe2b May 2024 #1

Nah, just typical twitter pointless posturing and malarkey. emulatorloo May 2024 #62

I am referencing the ad itself. Not any hype or "sales spew" behind it. hlthe2b May 2024 #64

Oh please. It's just light hearted ad. "An iPad Pro is like having all these creative tools in a slim tablet." emulatorloo May 2024 #71

Oh please. No need for this. I respect your opinion and you can (at a minimum) not attack me for mine. hlthe2b May 2024 #72

I am a big supporter of you and your posts. Not attacking you or making any assumptions. emulatorloo May 2024 #76

Back at you, emulatorloo. I added some to my previous post that might make more sense--at least hlthe2b May 2024 #81

Having just replaced a 2013 Mac w a 2023 Mac I tend to avoid the replace, upgrade, waste cycle. emulatorloo May 2024 #85

Yeah. I do that with cars. Knock on wood for the continued life of my 2007 Prius hybrid.... hlthe2b May 2024 #94

Yay! Same w my 2011 Ford! So far so good. emulatorloo May 2024 #99

The anger is coming from a lot of professional artists and advocates for real art. Names I recognize after highplainsdem May 2024 #106

Semi pro singer and wannabe songwriter here. Retired graphic artist/video maker. Opposed to AI but thankful emulatorloo May 2024 #113

Yeah, that's pretty brutal PatSeg May 2024 #2

Do some people scour the internet for things to get offended by? Goodheart May 2024 #41

How dare you! JoseBalow May 2024 #89

Yeah... IthinkThereforeIAM May 2024 #107

Is this what constitutes offensive these days? BannonsLiver May 2024 #3

Apple iPod Pro Scarlet Begalas May 2024 #4

I guess it depends on one's perspective PatSeg May 2024 #9

This message was self-deleted by its author BannonsLiver May 2024 #19

So did their 1984 ad for the Mac. BannonsLiver May 2024 #22

Except the 1984 ad showed the dystopia BEFORE the mac arrived on scene. Caliman73 May 2024 #42

Exactly, thanks PatSeg May 2024 #45

Having been heavily involved in making music involving computers in that period, Emrys May 2024 #116

And yet you survived to tell the tale! emulatorloo May 2024 #124

Not without scars Emrys May 2024 #125

I always thought platform wars were dumb. Use what you want and let others use what they want! emulatorloo May 2024 #127

I have seen people (almost always guys) get extremely heated at each other about all sorts of issues on the internet Emrys May 2024 #133

No doubt. Caliman73 May 2024 #148

What Caliman73 said PatSeg May 2024 #46

I dunno. I'm a retired art director who now paints. IMO it's an ad with a comical twist on things created then... brush May 2024 #157

I suppose PatSeg May 2024 #162

How does claudette May 2024 #10

I don't know, I'm not in marketing nor am I in a rush to get my hackles up over a TV ad. BannonsLiver May 2024 #18

Its just an claudette May 2024 #24

I get how there was an unintended message Cuthbert Allgood May 2024 #34

It's One Of Those RobinA May 2024 #149

It was a very effective and true commercial jimfields33 May 2024 #11

But the problem is PatSeg May 2024 #49

I doubt anyone will take away anybody's artistic supplies. jimfields33 May 2024 #51

I mentioned in another comment PatSeg May 2024 #55

"just showed the possibility of getting the new IPad" dpibel May 2024 #111

"Analog" still necessary... tapper May 2024 #140

Well said PatSeg May 2024 #141

SO you can disagree with the message; explain the need to be offended. brooklynite May 2024 #144

No, that's okay PatSeg May 2024 #147

We agree on this. Cuthbert Allgood May 2024 #36

The Problem Is RobinA May 2024 #150

It has always been offensive. I love The Who's music, but despise instrument destruction. . . nt Bernardo de La Paz May 2024 #159

I've been an Apple user since the first "pizza box" was put in my desk, & am now retired to an iPad Hekate May 2024 #5

How much of it is CGI? Auggie May 2024 #6

This was my point. Arthur_Frain May 2024 #15

The audio recording is the title track to a 1971 Sonny & Cher album. John1956PA May 2024 #47

I admire Cher as an actor and person spooky3 May 2024 #54

You are not alone JoseBalow May 2024 #96

Hee hee nt spooky3 May 2024 #130

As I watched it for my first and only time, I wondered, too, about the percentage of CGI content. John1956PA May 2024 #17

A great reason claudette May 2024 #7

Now, How do we know all those responses aren't bots? MagickMuffin May 2024 #8

I didn't really see chaos PatSeg May 2024 #12

As an artist myself in various mediums I am not offended MagickMuffin May 2024 #20

No, I just think it was in poor taste PatSeg May 2024 #26

Art is supposed to bring strong feelings. we can do it May 2024 #50

You know, this ad seems to have done that PatSeg May 2024 #53

But they SQUISHED a smiley! JohnnyRingo May 2024 #70

Until their eyes popped out MagickMuffin May 2024 #79

Maybe they are suggesting that they compress all of these great things into a tiny package. Bristlecone May 2024 #13

I think that was what they were going for PatSeg May 2024 #27

They missed and rather badly Warpy May 2024 #108

Yes, I agree it was tone deaf PatSeg May 2024 #118

Someone's great idea NBachers May 2024 #14

I get the point they were trying to make; they made it poorly. Gore1FL May 2024 #16

Yes, I think they could have made their point PatSeg May 2024 #35

That's it exactly peggysue2 May 2024 #142

Wow, what a screw up EarlG May 2024 #21

They have entirely too many customers using their GenAI who are not only imagining that using it somehow highplainsdem May 2024 #31

It bothers me, too. LisaM May 2024 #33

Same here PatSeg May 2024 #40

Still using a Mac from 2011 and 2013. emulatorloo May 2024 #68

Really? PatSeg May 2024 #39

As far as I am aware, Apple doesn't have a generative AI app. Are you thinking of Adobe? emulatorloo May 2024 #82

I was talking, as EarlG was, about AI companies in general. But if you google highplainsdem May 2024 #93

Thanks! emulatorloo May 2024 #100

Well said PatSeg May 2024 #38

I don't see this ad as promoting AI at all. More like you can have a creative studio to make art emulatorloo May 2024 #91

We're seeing the same thing but from different perspectives EarlG May 2024 #101

I get it...also worked in a recording studio. emulatorloo May 2024 #110

I hear ya EarlG May 2024 #135

Love the pun! emulatorloo May 2024 #136

Not Sharing The Angst ProfessorGAC May 2024 #23

I have an old, (really old) iPad Mini, Crunchy Frog May 2024 #25

Meh. I don't see what's so bad about this Alliepoo May 2024 #28

It is STUPID. dalton99a May 2024 #29

I LOVED watching that metronome get crushed! johnp3907 May 2024 #30

Not an Apple fanboy points May 2024 #32

Internet comments sections are almost always full of hyperbolic nonsense and hysteria. emulatorloo May 2024 #56

Meh Gimble May 2024 #37

And also get a life. Goodheart May 2024 #43

Perhaps this will make sense: EarlG May 2024 #65

Thank you. I agree. hlthe2b May 2024 #73

I think this gets to the crux of the cloth-headedness of the ad and one reason why it's stirring antagonism Emrys May 2024 #123

I don't really see the issue here. Elessar Zappa May 2024 #44

Hey Tim Apple, very creative ad ... Think. Again. May 2024 #48

Honestly, these reactions are hyperbolic Mr.WeRP May 2024 #52

Reminds me of this: spooky3 May 2024 #57

Apple has declined in quality tonekat May 2024 #58

They unintentionally made the point that their digital product will replace all the real physical objects TheRickles May 2024 #59

Imagine if you will . . . Aussie105 May 2024 #126

Of course the person who pulls out a real guitar at a party is already likely being booed, if silently. Bongo Prophet May 2024 #161

Some may be able to guess what's coming ... Emrys May 2024 #165

This is just silly internet "comment section" fake Twitter 'outrage' and hyperbolic nonsense. emulatorloo May 2024 #60

I've edited the OP to add a list of articles about how disastrous and tone-deaf the ad was. highplainsdem May 2024 #134

I thought it was pretty neat Sympthsical May 2024 #61

Damn you Tim Apple! dchill May 2024 #63

Because if there's one thing people should take seriously Rob H. May 2024 #66

I'm totally unoffended beyond compare. JohnnyRingo May 2024 #67

I get what they were trying to do Demobrat May 2024 #69

This really is silly. we can do it May 2024 #74

Soon enough, everyone will be offended by everything. kysrsoze May 2024 #75

+1,000,000 Auggie May 2024 #78

+2,000,000 musicblind May 2024 #92

I find that characterization offensive JoseBalow May 2024 #103

People have reversed the video and liked it. joshcryer May 2024 #77

The reverse videos are corrections of the ad. They are not complimenting Apple. They're repudiating the company. highplainsdem May 2024 #102

Yeah but a lot of fans are "coping" that the reverse was their "intention." joshcryer May 2024 #115

I see absolutely nothing wrong with this ad. LudwigPastorius May 2024 #80

It's brilliant. Patton French May 2024 #83

Yup. They understand what it takes to get attention these days. nt LAS14 May 2024 #87

It represents the truth about the replacement of analog instruments. Marcus IM May 2024 #84

Yes, you can replace any instrument with a digital version of that instrument EarlG May 2024 #105

I agree with all you posted. Marcus IM May 2024 #117

Dude!! LudwigPastorius May 2024 #138

Love a Stingray EarlG May 2024 #139

The point seems to be that all of the items fit in the iPad. live love laugh May 2024 #86

I am an artist. musicblind May 2024 #88

I'm an amateur artist. I don't think it is about AI at all, the iPad isn't shown 'generating' art. emulatorloo May 2024 #97

This response reversed it and it created a much better vibe catbyte May 2024 #90

fucking monopolists ALWAYS cry CAPITALISM😱 bringthePaine May 2024 #95

Everyone is an art critic. Lighten up, there are issues that are way bigger than this. W T F May 2024 #98

imho people need to lighten up moonshinegnomie May 2024 #104

The one rule of writing great ads - dont crush the smiley Blues Heron May 2024 #109

Death to the Smiley/ Long Live the Emoticon emulatorloo May 2024 #114

Oh come on. lol Oneironaut May 2024 #112

This thread is hillarious.... radicalleft May 2024 #119

yeah but does it have a universal jack for mic/headphones/line in? Great ad btw because msongs May 2024 #120

Not an ad I want to see again. Aussie105 May 2024 #121

And the gold medal for "most ridiculous taking of offense" goes to... Jedi Guy May 2024 #122

I saw this in the product launch and people seem to completely misunderstand it brooklynite May 2024 #128

Agreed. If only some of those outraged commentators showed equal outtage toward Trump who wants to actually destroy Doodley May 2024 #156

I'm not in the apple ecosphere and don't plan to be, but my impression is that ecstatic May 2024 #129

Article: The new iPad ad essentially flips AI-weary creatives the bird highplainsdem May 2024 #131

Who is the ad meant to appeal to? Aussie105 May 2024 #132

Obviously iPad Pro is marketed towards professionals and content creators. Regular iPad is $349 and marketed emulatorloo May 2024 #137

I Don't Get the Outrage Zeitghost May 2024 #143

Some people want to be outraged. Doodley May 2024 #155

Idiotic ad for idiotic modern people. chouchou May 2024 #145

"I don't like her music, but" comment here. Bongo Prophet May 2024 #163

My zoomer step-son would love this ad. yardwork May 2024 #146

"disturbing, violent, and ugly" Dave Bowman May 2024 #154

There's room on Bench W for you too! yardwork May 2024 #160

Modern commercials are not worth my time.....at best a necessry evil.. NowsTheTime May 2024 #151

That's a stupid and cold ad. Dave Bowman May 2024 #152

I'm outraged at the outrage, and comparing this to Nazi Germany is disgusting. Doodley May 2024 #153

Thinness is greatly overrated. Who really needs anorexic iPads? . . . . nt Bernardo de La Paz May 2024 #158

Its just a dumb commercial. Mosby May 2024 #164

Apple apologizes for iPad ad after blowback dalton99a May 2024 #166

Thanks! Another article about the apology in this thread: highplainsdem May 2024 #167

Stephen Colbert's Late Show weighs in: highplainsdem May 2024 #168

Whoa, they were really on top of that ad! PatSeg May 2024 #169

I can see a segment of the population wanting to appear thin even in the graveyard, so kudos. Xavier Breath May 2024 #170