https://www.nytimes.com/2024/08/26/opinion/advice-for-trump-win.html
snip-"Presidential races are won and lost on character as much as the issues, and often the issues are proxies for character. Not character in the sense of a candidate’s personal life but the attributes that play into the question of whether someone is suited to the presidency — is he or she qualified, trustworthy and strong, and does he or she care about average Americans?
Presidential races, in this sense, are deeply personal; they usually involve disqualifying the opposing candidate, rather than convincing voters that his or her platform is wrongheaded."
snip-"One of his talents as a communicator is sheer repetition, which, when he’s on to something that works, attains a certain power. Everyone knew in 2016 that he wanted to build a wall and have Mexico pay for it. It would be quite natural for him, if he settled on this approach, to call Ms. Harris “weak” 50 times a day."
Last paragraph of the oped
Mr. Trump has said he wants to do to his opponents what they are doing to him. At the end of the day, what they are undertaking is a focused, intelligently designed campaign to disqualify him. Responding in kind doesn’t mean lashing out in Truth Social posts but crafting a comprehensive anti-Harris argument that implicates, in turn, her unsuitability for the highest office in the land."
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