Add my "what went wrong" take to the pile

[Festivito]

148. YES. We hit 1% with volunteers once in 6 months. They hit 90% twice a day -- at least.

The media won't say it. They want to believe they're effective.
They're not.
Mass distribution is not. DU is mass distribution. It's not.

Facts are where masses agree.
Facts don't matter in the face of repetition followed by more and more things being repeated. More things that can be kept in mind all at once.

Even when our best volunteers access someone's brain. That brain gets deluged again and again with more scary stuff.

We came to laser focused machine gun fight each carrying a single, albeit very nice looking, pocket knife.