The great EV pullback has begun (The Verge)

[haele]

14. Because there's still a lot of consumer myths about EVe

And many EV start-ups looked great to begin with, but couldn't market because EVe are considered expensive to begin with.
It's hard to sell an EV that's $10k more expensive than it's ICE counterpart unless you can really push the fact they're going to be way cheaper in the long run.
Consumers shouldn't worry about not being able to charge an EV quickly and less expensively. They shouldn't have to worry about battery longevity or maintenance.
I just got a terrific deal on a new $68k MSRP Hyundai Ionic 9 lease, in which the subsidy was the thing to bring the price point down to the level I could afford, instead of going with, say, a used "certified" low milage Santa Fe or Flex at around $30k to own.
Haven owned one before, I know I'd be paying several thousands a year - around 3 to 5 thousand minimum just on gas, oil changes, and regular maintenance, while I figure from what I've experienced so far with the Ionic, a slightly larger SUV, I'll be paying around $1200 a year on charges.
With an EV, depending on the time of day I charge the Ionic, at a fast charger I get around 325 miles (recommended 80% charge) for $15 - $25 if I started at 6% charge (equivalent of the "E" line on the fuel display). If I went for the full 100%, the manual says I can get up to 400 miles, depending on the roadway and my driving conditions, but 100% could shorten the expected 10 year lifespan of one or several of the batteries.

If I was buying gasoline for the 17 gallon tank (average sized tank) Santa Fe I'd be spending around $55 at the cheapest station I could find to fill up enough of the tank to get 350 miles driving "economy".
(The manual says it gets 450 for a tank, but that's interstate highway range in the Midwest; I've never managed to get more than 350 in a Santa Fe and typically got 330 city and highway driving before the low fuel light kicked on.)
Not to mention oil changes, fluid level checks, gaskets that can leak, air sensors that can go out, starter systems, transmission systems, ect...
Sure, there is the ability to fix ICE vehicles that isn't as present in an EV, but there are a lot fewer systems that can go wrong.
With an EV, it's all about how proven the technology is, and whether or not the manufacturer is serious about building a reliable brand.
Come to think of the, it's the same way with ICE cars, but they're easier to hide flaws with or how soon before a major repair is going to be needed when it's time to get rid of one than an EV is.