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Yavin4

(37,182 posts)
16. They're not interested in electoral victory. They're interested in their brand identity.
Sun Mar 17, 2013, 02:40 PM
Mar 2013

Bozell, et al., make their living throwing red meat to their demographic. They're not interested in actually winning office, let alone governing. They're interested in selling books, speeches, radio shows, columns, etc.

Being sane and reasonable is not good for their brand.

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