Talking Point Alert: Can we please change "Middle Class Economics" to "Trickle Up Economics?" [View all]
I know, it's a small point; and I don't want to "LUNTZ UP" the joint.... But I see Obama and other Democrats making increasing use of terms like "Middle Class Economics," and "Middle-Out Economic Policies," and "policies that benefit the middle class."
This is bad because:
1. As a catchphrase it has no punch, invective, or contrast.
2. It allows Republicans to invoke the "Class Warfare" trope, and most importantly
3. The number of Americans who self-identify as middle class is shrinking. (Not shrinking as fast as the number of Americans who actually ARE middle class, but shrinking nonetheless.)
The term "working class" would be preferable, but again that allows conservative propagandists to pull the Red Bating stunt.
The catchphrase "Trickle Up Economics, not Trickle Down Economics" works better because,
1. It both contrasts Democrats with Reagan and his 'trickle down' talking point, and highlights the fact that we've been practicing 'trickle down economics' EVER SINCE the Reagan era, and things have only gotten worse!
2. Regardless of which 'class' Americans identify themselves as (middle class, working class, professional class), most would self-identify as being UNDERDOGS. Ironically, even people who are fairly well off would self-identify as being underdogs, who are at the bottom of the heap, economically; and deserve more attention in the Tax Code, and in government programs.
3. As a slogan, it has more PUNCH! (Think of the Sorkinism "floating opposites."
Let's make it "TRICKLE UP ECONOMICS, not TRICKLE DOWN ECONOMICS!"