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In reply to the discussion: Rise of Ad-Blocking Software Threatens Online Revenue [View all]kentauros
(29,414 posts)I was just thinking about that this evening as I finished watching Kelly's Heroes (1970.) Early in the movie, Crapgame (Don Rickles) is in his distribution center making a deal on the phone. Looking behind him, there's a box of Almond Joy rather prominently displayed so that we can't help but see it and read it.
Now, this was long before the famous Reese's Pieces product placement in ET. So, either someone was just playing a joke, or Mars actually did request (and pay) to have their product be so displayed. Normally, even famous stuff like Coke would get their bottles and cans turned so you couldn't see the label, or generic/fake products would get displayed instead. It's quite unusual to see product placement in older movies.
These days, it's so overt as to be just as annoying as online advertising, and hosts breaking out into advertising copy while doing their show. What a great way of turning off your more intelligence viewers.