Democrats plot messaging blitz ahead of Obamacare hikes [View all]
Source: Politico
10/31/2025 05:55 AM EDT
In Wisconsin, Democrats are launching nearly 400 canvassing events this weekend focused on health care. A major liberal advocacy group, Protect Our Care, will push a six-figure digital campaign. Top Democratic governors, including Kentucky’s Andy Beshear and Laura Kelly of Kansas, are holding press calls to “to slam D.C. Republicans for causing Americans’ health care premiums to skyrocket.”
It adds up to a campaign of doomsday messaging aimed at voters’ concerns about health care as premium spikes are due to arrive. “November 1st is a health care cliff for the American people, and I think it’s also a political cliff for Republicans,” said Brad Woodhouse, executive director of Protect Our Care, a liberal nonprofit that has hosted a dozen town halls with House Democrats throughout the country on the impending premium increases. “More and more people are paying attention to it.”
In the coming days, Democrats will launch ad buys, hold town halls and convene media appearances to highlight the Nov. 1 date when Americans must choose to purchase insurance through the Affordable Care Act marketplace with higher premiums or forgo it altogether, an attempt to ensure Republicans shoulder the blame for rising health care costs.
Some of the tactics, like the DNC holding a call with former Speaker Nancy Pelosi, are routine. But others are more national in scope, including Protect Our Care is deploying a digital search advertising campaign that targets people who are researching their ACA health care plans online with ads blaming Republicans. Those ads will run in House districts held by vulnerable Republicans in Arizona, Iowa, New York and Pennsylvania, among other places.
Read more: https://www.politico.com/news/2025/10/31/aca-obamacare-enrollment-democrats-republicans-00630819
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