Welcome to DU! The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards. Join the community: Create a free account Support DU (and get rid of ads!): Become a Star Member Latest Breaking News Editorials & Other Articles General Discussion The DU Lounge All Forums Issue Forums Culture Forums Alliance Forums Region Forums Support Forums Help & Search

Music Appreciation

Ranting Randy

(302 posts)

24. No, marketing doesn't control, it "tries" to shape desired outcomes.

Reply to highplainsdem (Reply #23)

Tue Sep 2, 2025, 10:05 AM

Sep 2

Sometimes it is successful, sometimes not. Remember "New Coke"? Their marketing plan flopped spectacularly.

You can believe that bands form and tour and sell merch spontaneously if you wish. My contention is that a marketing plan was established long before the concert dates, and it was successful and well-done. Fans wanted a reunion and the marketers were able to boost/exploit the fan's interests rather effectively.

Regarding reviewers, my contention was that astute bands treat interviewers/ reviewers nicely. That is an intelligent way to treat someone who has the power to reach thousands.

Edit history

Please sign in to view edit histories.

Recommendations

0 members have recommended this reply (displayed in chronological order):

26 replies

= new reply since forum marked as read

Highlight:

Although the guidelines I posted here ask people not to post to criticize artists others like, this Oasis reunion tour [View all] highplainsdem Aug 29 OP

This tour made me a fan. speak easy Aug 29 #1

This tour is part of the reason I like them much more than I used to, but the main reason is paying more highplainsdem Aug 31 #9

Good touring bands get my respect and attention nt Bobstandard Sep 2 #26

I am meh on them. More a Radiohead and The Smile fan NewHendoLib Aug 29 #2

Both of those Thom Yorke bands are/were good. highplainsdem Aug 31 #10

I'm a fan. Also, Beady Eye, Liam's side jam...good stuff cayugafalls Aug 29 #3

Thanks! I need to give a lot more attention to Beady Eye, and Liam's solo work, and Noel's High Flying Birds. highplainsdem Aug 31 #11

Meh. Fiendish Thingy Aug 29 #4

It is one of the best....marketing campaigns in years Ranting Randy Aug 29 #6

Could you please explain exactly what you think was "a marketing campaign"? highplainsdem Aug 31 #14

Sure, scarcity is a strong driver, usually results in higher prices. This was the first campaign after many years away. Ranting Randy Sep 1 #18

The demand was definitely there, but there was no "huge radio promotion months in advance." Tickets highplainsdem Sep 1 #19

I look at the world from a marketing perspective. Ranting Randy Sep 1 #20

I just pointed out there was only 4 days' notice, not months of promotion. That's a realistic perspective. highplainsdem Sep 1 #21

Marketing includes trying to create demand, (they did a great job here)... Ranting Randy Sep 2 #22

Wow. highplainsdem Sep 2 #23

No, marketing doesn't control, it "tries" to shape desired outcomes. Ranting Randy Sep 2 #24

That's backtracking a bit from what you said earlier highplainsdem Sep 2 #25

All of us are entitled to "meh" opinions of artists others love. But I want to add something to highplainsdem Aug 31 #13

I'm Fine With It ProfessorGAC Aug 29 #5

Thanks! They really were a BFD, and apparently still are. And the success of this reunion tour is highplainsdem Aug 31 #15

Grateful for the replies here so far, and hoping for more... highplainsdem Aug 30 #7

I've held off on responding to any of the replies here because I just wanted to hear other people's highplainsdem Aug 31 #8

It is an essential thing! Music hits people in such unique ways NewHendoLib Aug 31 #12

It would be incredibly boring if there weren't a lot of different artists reflecting and expressing different highplainsdem Aug 31 #16

One more kick... highplainsdem Sep 1 #17