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http://www.businessinsider.com/burberry-rescued-from-disaster-american-woman
New Palestine, Indiana, (population 2,000) is as far removed from the runways of London, Paris, Milan or New York as it is possible to imagine. But it was here, in a house so crowded she carved out a refuge for herself in the cupboard under the stairs, that Angela Ahrendts first set her sights on a career in fashion. Now as chief executive of Burberry, she's one of the most powerful figures in the big-ticket world of luxury labels – and one of Britain's best paid bosses: taking home £17m in 2012 (more than any man working for a FTSE-100 blue-chip company that year) and another £7m this year.
"It was always fashion," she says. "If you read my high school yearbook, I was [someone] who at 16 knew exactly what I was going to do."
What she has done, in the past seven years, is turn Burberry from a label that had become associated with baseball caps worn in nightclubs to the biggest British high-fashion brand, which ranks alongside anything the ateliers of Paris and Milan have to offer. She has signed up actors such as Eddie Redmayne and Emma Watson as the faces of the brand – and scored a huge publicity coup when she put Romeo Beckham in one of Burberry's trademark trench coats for a series of glossy magazine adverts.
Ahrendts sells at eye-watering price points: Burberry sells £14,000 alligator bowling bags, animal-print trench coats in calfskin for £5,500 and £95-a-pair babies' booties to buyers all over the world – but especially in Asia – and as a business it is now worth £6.5bn – just a fraction less than Marks & Spencer.
Read more: http://www.guardian.co.uk/business/2013/jun/16/angela-ahrendts-burberry-chav-image##ixzz2WOBnDxqI
Read more: http://www.guardian.co.uk/business/2013/jun/16/angela-ahrendts-burberry-chav-image##ixzz2WOBd2Hyc
New Palestine, Indiana, (population 2,000) is as far removed from the runways of London, Paris, Milan or New York as it is possible to imagine. But it was here, in a house so crowded she carved out a refuge for herself in the cupboard under the stairs, that Angela Ahrendts first set her sights on a career in fashion. Now as chief executive of Burberry, she's one of the most powerful figures in the big-ticket world of luxury labels – and one of Britain's best paid bosses: taking home £17m in 2012 (more than any man working for a FTSE-100 blue-chip company that year) and another £7m this year.
"It was always fashion," she says. "If you read my high school yearbook, I was [someone] who at 16 knew exactly what I was going to do."
What she has done, in the past seven years, is turn Burberry from a label that had become associated with baseball caps worn in nightclubs to the biggest British high-fashion brand, which ranks alongside anything the ateliers of Paris and Milan have to offer. She has signed up actors such as Eddie Redmayne and Emma Watson as the faces of the brand – and scored a huge publicity coup when she put Romeo Beckham in one of Burberry's trademark trench coats for a series of glossy magazine adverts.
Ahrendts sells at eye-watering price points: Burberry sells £14,000 alligator bowling bags, animal-print trench coats in calfskin for £5,500 and £95-a-pair babies' booties to buyers all over the world – but especially in Asia – and as a business it is now worth £6.5bn – just a fraction less than Marks & Spencer.
Read more: http://www.guardian.co.uk/business/2013/jun/16/angela-ahrendts-burberry-chav-image##ixzz2WOBnDxqI
Read more: http://www.guardian.co.uk/business/2013/jun/16/angela-ahrendts-burberry-chav-image##ixzz2WOBd2Hyc
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