Israel's negative campaign against Palestinians is on the backburner, for now

[azurnoir]

Despite the fact that the Prime Minister’s Office does not provide many details on the contents of the talks in Jordan, it does grant much significance to both the media and PR aspects behind them. For this reason, Netanyahu’s chief media adviser, Dr. Yoaz Hendel, has become a permanent member of Molho’s mission.

Hendel recently assembled the “Palestinian Forum” in which several members of the Prime Minister’s Office, the Foreign Ministry, the Defense Ministry, the Strategic Affairs Ministry, and the IDF take part. When the forum first converged approximately a month ago, it focused on putting together a negative public campaign aimed at Abbas.

The Prime Minister’s Office’s condemnation of a meeting between Abbas and terrorist Amna Muna in Istanbul was a harbinger of the negative campaign to come. The international media and Western foreign ministries barely paid attention to the event, although Jewish-American organizations responded positively to the campaign and encouraged Netanyahu to not let up.

Even so, the talks in Jordan began several days after the condemnation, and by then the instructions turned 180 degrees. From a negative campaign against the Palestinians, Hendel and the rest of the forum began thinking about how to market the talks on the world stage as part of a peace process that Israel is interested in promoting

http://www.haaretz.com/blogs/diplomania/israel-s-negative-campaign-against-palestinians-is-on-the-backburner-for-now-1.407624