Claire McCaskill's simple messaging for Dems

[Deminpenn]

6. Unfortunately that got lost in the myriad messages in 2024

What McCaskill said was Dems need to harp on a single, simple message over and over. That message should be short and simple along the lines she suggested.

Think back to the 2024 campaign, Dems tried to be all things to all voters, the messaging was all over the map, abortion rights, saving democracy, Trump voters for Harris, etc. Yes, there were some ads about tax cuts for the wealthy, but it wasn't the focus of the campaign.

Now, consider what the Rs did, every campaign ad was about immigration and scary immigrants with a little China bashing and inflation criticism on the side. Every. One. And they used it for candidates down ballot, too, wheither or not it fit the situation. That messaging got their base voters and then some to the polls.

That is the lesson Dems need to learn. One clear message centered on economic populism repeated over and over.