It gives a blow-by-blow account of how the local Dems did it.
BTW, I believe Schweitzer was a candidate listed under "Dean's Dozens". So yes, the "Deaniacs" may have played a role here.
Link:
http://www.washingtonmonthly.com/features/2004/0412.sirota.html(snip)
The story begins with the man himself. If you look in an encyclopedia under Montana: Self-Image of, you'll find a picture of Brian Schweitzer. He is the grandson of Montana homesteaders and looks the part: He is a burly six-foot-two, always clad in jeans with a gilded silver belt buckle. Schweitzer put himself through college by mopping floors at sororities, got a master's degree from Montana State in, of all things, soil science, and then worked for eight years on irrigation projects in the part of the world that's hardest to irrigate—the Sahara Desert. When he returned to Montana in the late 1980s, he built a farming and ranching business from scratch—no small task at a time when corporate agribusiness was swallowing huge swaths of America's heartland. He is gregarious, tough-talking, and utterly without self-doubt.
But in addition to a winning personality and strong populist convictions, Schweitzer had an innovative, three-part political strategy, one that perfectly fit the current conditions in Montana, but which Democrats across the country could learn from. First, Schweitzer took advantage of public dissatisfaction with two decades of insular one-party rule in the state capital, casting himself as an outsider and a reformer. Second, he rallied small business, usually a solidly GOP constituency, to his side by opposing the deals Republicans had cut in Washington and Helena to favor large or out-of-state corporations over local entrepreneurs. Third, and most interesting of all, Schweitzer figured out how to win over one of the most important, reliably Republican, and symbolically significant groups of voters: hunters and fishermen.
(snip)
much much more...
:kick: