She is taking care of business at home and on the job.
She is savvy about caring for herself and her family -- even if it sometimes gets overwhelming.
She taps the Internet for information and resources to lighten her load, ease her mind and share her burdens.
Increasingly, she not only controls the purse strings, she's putting a bigger share in the purse.
She's "the New Mom," according to a recent report by Waterford-based Sphere Trending, compiled for Inforum, a professional women's alliance in Michigan.
It's the second in a series of reports commissioned by the alliance to examine the status of women in 2010.
"This report confirms the growing power and influence that moms have," says Terry Barclay, Inforum president and CEO. "It's starting to reach a point that they're such a critical mass that employers are going to have to help families balance work and family.
"It used to be moms were the sole carriers of that banner. This gives us a chance to reframe the challenges as challenges of parents, not just women's issues."
More here:
http://www.freep.com/apps/pbcs.dll/article?AID=/20100905/FEATURES01/9050338/New-road-map-for-today-s-moms&template=fullarticle
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